Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines Michael Page Full time

We are a global consumer packaged goods company operating in the personal care industry. Our commitment to quality, innovation, and customer satisfaction has made us a market leader in the industry. We are seeking a talented and experienced Marketing Manager - FMCG to join our team and play a crucial role in driving our brand portfolio, strategic growth, and business turnaround.

Job Description

As the Marketing Manager - FMCG, you will be responsible for overseeing the marketing efforts for our personal care portfolio. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute effective marketing strategies. Your expertise in portfolio management, business turnarounds, brand building, campaign development, strategic innovation, and growth will be critical in driving the success of our personal care brands.

  • Develop and execute the global marketing strategy for the personal care portfolio, ensuring alignment with business objectives and market trends.
  • Lead brand building initiatives, including brand positioning, brand identity, and messaging strategies, to enhance brand equity and drive customer loyalty.
  • Oversee the development and execution of marketing campaigns, advertising strategies, and promotional activities to drive brand awareness, customer acquisition, and sales growth.
  • Conduct market research and analysis to identify market trends, consumer insights, and competitive landscape, leveraging findings to develop effective marketing strategies.
  • Drive the development of new product launches and product portfolio management, collaborating closely with R&D, sales, and supply chain teams.
  • Collaborate with internal stakeholders to develop and execute strategic innovation initiatives, identifying new growth opportunities and product enhancements.
  • Monitor marketing performance metrics and key performance indicators (KPIs), providing regular reports to senior leadership on campaign effectiveness, market trends, and opportunities for improvement.
  • Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure seamless execution of marketing strategies and initiatives.
The Successful Applicant
  • Proven track record of at least 8 years in senior marketing roles within the personal care industry, with a focus on portfolio management and brand building.
  • Experience in leading business turnarounds, driving growth, and revitalizing underperforming brands.
  • Strong strategic thinking and analytical skills, with the ability to identify market opportunities and develop effective marketing strategies.
  • Demonstrated success in campaign development, including creative concepting, messaging, and channel strategies.
  • Proven experience in new product development and launch, with a keen understanding of consumer insights and product positioning.
  • Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team.
  • Strong communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
  • Results-oriented mindset, with a focus on data-driven decision-making and continuous improvement.
  • Flexibility to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
What's on Offer

If you are a strategic and innovative marketing professional with a passion for personal care, brand building, and driving business growth, we invite you to join our team. Together, we can make a significant impact on the personal care industry by delivering exceptional products and experiences to our customers worldwide.

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know .

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PHP350,000 - PHP450,000 per month (PHP4,200,000 - PHP5,400,000 per year)

PHP350,000 - PHP450,000 per month (PHP4,200,000 - PHP5,400,000 per year)

PHP300,000 - PHP400,000 per month (PHP3,600,000 - PHP4,800,000 per year)

PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year)

PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year)

PHP250,000 - PHP300,000 per month (PHP3,000,000 - PHP3,600,000 per year)

PHP300,000 - PHP500,000 per month (PHP3,600,000 - PHP6,000,000 per year)

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