Senior Manager Customer Relationship Management

2 weeks ago


Manila, National Capital Region, Philippines Okada Manila Full time

I. MAJOR RESPONSIBILITIES AND DUTIES

  • Development of a CRM platform and structure that works seamlessly across the property
  • Database management and customer segmentation that facilitates more effective marketing and communication programs
  • Development of an integrated property customer contact strategy across all the customer profiles and segments
  • High level of strategic input and reporting for all stakeholders and marketing teams
  • High level knowledge of UI/UX for mobile app and other online tools
  • Planning and delivering CRM strategies across the organization, including the casino, hospitality, F&B, club, spa, entertainment and retail, to facilitate customer retention and customer loyalty
  • Continually analyzing customer touch points to facilitate the ongoing development and evolution of effective marketing and loyalty programs
  • Work closely with all departments to ensure CRM evolves and continues to work effectively for all aspects of the property
  • Ensure that the database is effectively segmented and populated with rich customer data that will help facilitate the development and execution of the marketing efforts for the property and each of the departments
  • Work closely with the Assistant Director, Customer Relationship Management in the development and execution of SMS, email and other direct marketing and promotional communication. This will include the testing of various strategies and offers
  • Develop, assess and continually evolve the customer lifetime value strategies for the various customer segments in the property
  • Team player, both supporting and motivating all team members to achieve business objectives and common goals
  • Promote a team atmosphere under the Company Mission and Beliefs

II. JOB SPECIFICATIONS

Educational Requirement:

  • College graduate, preferably with major in marketing, statistics, math or computer related degree

Experience Requirement:

  • More than 5 years of experience working in CRM related positions in the gaming industry, or in a marketing or hospitality organization
  • Used and developed CRM tools and with experience in creating UI/UX in mobile apps and other online tools

Skills and Attributes:

  • Practical experience managing a large CRM program in the gaming, hospitality, airline, financial services or retail space
  • Understanding of sophisticated customer segmentation, targeting and data usage
  • Analytical with the ability to collate, analyze and present data and drive clear insights to the business
  • Experience of working across channels and customer segments utilizing marketing analytical tools and metrics
  • Excellent organizational skills needed to effectively plan, execute and direct resources
  • Technical skills in creating CRM roadmap and developing highly effective UI/UX.
  • Professional communication and interpersonal skills

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