Marketing Manager

2 weeks ago


Manila, National Capital Region, Philippines Glints Full time
Key Responsibilities:
  • Lead the generation of leads for the sales team in Asia through Google Ads and SEO, optimizing campaigns to maximize lead quality and quantity.
  • Innovate new customer acquisition channels in the region, continuously exploring and implementing effective strategies to expand our customer base.
  • Identify and onboard agencies in Asia to achieve optimal marketing outcomes, fostering strategic partnerships for mutual success.
  • Drive the development of visually appealing designs tailored to the Asian audience, including advertising banners and other promotional materials.
  • Collaborate with HQ Expo team to maximize our presence at industry events and exhibitions in Asia, ensuring meticulous preparation and execution.
  • Engage with influencers to promote our products in the region, leveraging their reach and credibility to amplify our brand message.
  • Organize attention-grabbing marketing campaigns and contests targeting the Asian audience, driving engagement and brand loyalty.
  • Conduct thorough market and competitive analysis to uncover new opportunities and emerging trends, informing strategic decision-making.
  • Develop and implement strategies to enhance brand visibility and recognition in Asia, positioning our brand as a market leader.
  • Plan and execute educational events such as webinars and seminars for clients and partners in the region, fostering knowledge-sharing and relationship-building.
  • Interface with journalists and media outlets to maximize audience reach and elevate brand presence in the media landscape.
  • Analyze the effectiveness of marketing campaigns and develop recommendations for optimization, leveraging data-driven insights to drive continuous improvement.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven track record of success in marketing roles within the iGaming industry, with specific experience in the Asian market highly desirable.
  • In-depth knowledge of Asian cultures, preferences, and regulatory environments, with the ability to tailor marketing strategies accordingly.
  • Strong analytical skills, with proficiency in interpreting data and optimizing campaigns for maximum ROI.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain effective partnerships.
  • Creative thinking and problem-solving abilities, coupled with a passion for innovation and continuous improvement.
  • Fluency in English is required; proficiency in additional Asian languages is advantageous.

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