Email Marketing Specialist

6 days ago

Work from Home, Philippines Cube Care Full time ₱288,000 - ₱1,200,000 per year

Job Summary:

We are looking for a detail-oriented and results-driven Email Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and boost conversions. The ideal candidate has hands-on experience with email marketing platforms, understands segmentation and automation, and can turn data into actionable insights. This role is perfect for someone who is both analytical and creative, with a passion for delivering the right message to the right audience at the right time.

Key Responsibilities:

Email Marketing

  • Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
  • Segment audiences for personalized and behavior-based campaigns.
  • Manage and maintain email databases to ensure accuracy, list health, and deliverability.
  • Conduct A/B testing on subject lines, content, and CTAs to improve performance.
  • Monitor and report on key email metrics (open rates, CTR, conversions, unsubscribe rates).
  • Ensure compliance with email regulations (GDPR, CAN-SPAM, etc.).

Campaign Strategy & Collaboration

  • Work with sales and marketing teams to align email strategies with business goals.
  • Collaborate with designers and copywriters to produce compelling, on-brand email content.
  • Provide insights and recommendations based on campaign performance data.

Optimization & Growth

  • Continuously refine segmentation, personalization, and automation strategies.
  • Stay updated on email marketing best practices, industry trends, and emerging tools.
  • Explore integrations with CRM, website, and paid marketing channels to enhance results.

Requirements:

  • Proven experience in email marketing, with a strong track record of managing successful campaigns.
  • Proficiency with email marketing tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar).
  • Strong understanding of audience segmentation, automation, and deliverability best practices.
  • Analytical mindset with the ability to interpret data and optimize campaigns.
  • Excellent copywriting and communication skills.
  • Basic design skills in Canva or similar (bonus).
  • Highly organized, detail-oriented, and able to manage multiple campaigns at once.

Preferred Qualifications:

  • Experience in both B2B and B2C marketing.
  • Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
  • Knowledge of SEO, content marketing, or digital advertising (a plus but not required).
  • Experience working in a fast-paced or startup environment.

System Requirements:

  • Computer Processor: Minimum 5th generation Intel i5 processor or equivalent
  • Computer Memory/RAM: Minimum 4.00 GB
  • Computer Operating System: Windows 10 or Mac OSX - No Linux, Unix, or any operating system other than what is required.
  • Internet Speed: Running on a 5.0 MBPS plan or higher (Both primary and backup) - If your backup connection cannot serve as your primary connection, that does not qualify as a backup connection
  • REQUIRED Headset: Noise-cancelling headset connected via USB port
  • REQUIRED WebCam: At least 3 megapixels capable of 720p recording

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