Email Marketing Specialist

We're looking for an Email Marketing Specialist who understands that email isn't just about sending, it's about selling. Someone who knows how to grow a database, build smart flows, and launch campaigns that convert.

You'll work cross-functionally with design, content, IT, UX, and BI to scale email into a high-performing revenue channel. This role demands hands-on execution, sharp attention to performance metrics, and ownership across campaign and automation flows.

You'll manage the email calendar, build and optimise automated flows, lead A/B testing efforts, and report on results to key stakeholders. You're expected to move fast, work smart, and treat every send as an opportunity to drive growth.

What You'll Do

• Execute our monthly email calendar from planning and briefing to sending and reporting
• Build and optimise automated flows for every lifecycle stage (welcome, cart, post-purchase, winback, etc.)
• Work with the cross-functional teams to securely use data for segmentation and targeting
• Set up and test email templates, campaigns, and flows in Klaviyo
• Collaborate with content, design, and developers to bring campaigns to life
• Run regular A/B tests across subject lines, content, send times, and segmentation
• Deliver clear weekly and monthly reports to key stakeholders
• Keep internal teams updated on what's going out and what's coming next
• Stay sharp: monitor trends, benchmark against competitors, and bring in new ideas
• Drive subscriber growth while improving database health and engagement

What We're Looking For

• 2–4 years of experience in email marketing, CRM, or direct response
• Experience with Klaviyo or similar email platforms (flows, segments, templates, reporting)
• Strong skills in campaign planning, execution, and performance optimisation
• Data-focused mindset with confidence using Excel or Google Sheets to track and analyse results
• Good working knowledge of customer segmentation and targeting logic
• Ability to manage multiple projects and tight deadlines without dropping the ball
• Solid written English and good communication with cross-functional teams
• Creative thinker who also loves structure and testing
• Comfortable owning projects, tracking KPIs, and learning fast

Nice to Have

• Experience with ecommerce and multi-market B2C brands
• Familiarity with data privacy and compliant list growth practices
• Comfort working with BI dashboards, dev teams, or advanced data fields
• Light HTML or email layout troubleshooting knowledge

You'll Be Measured On

• Email revenue (campaigns + flows)
• List growth and database engagement
• Flow CVR and performance over time
• EDM ROI and performance improvements

What You'll Get

• Competitive salary + performance bonuses
• Free designer glasses annually
• Flexible working hours and remote working
• Personal and professional development support
• Learning & training budgets
• A multicultural team (20+ nationalities, 200+ people) that moves fast and values great people
• Real ownership and visibility in a channel that matters

Company Profile

SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world's leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world's best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.

For more information see:

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