Sr. CRM Manager
2 weeks ago
Key Responsibilities:
Customer Care Operations:
- Oversee and ensure high-quality performance across: (Technical Field Support, Brand and Customer Experience Center Operations & Escalation and Fulfillment.
- Develop and execute strategic plans to meet and exceed service KPIs including resolution rate, satisfaction scores, and churn reduction.
- Benchmark across industries to adopt innovative CRM strategies for residential, commercial, and high-value (HRH) customers.
Customer Insights & Strategy:
- Act as the internal advocate for customers, providing data-backed insights to improve service delivery.
- Monitor customer issues, analyze trends, and lead initiatives to reduce defects and improve the overall customer journey.
- Manage VIP accounts and sensitive cases with care and discretion.
Vendor & Partner Management:
- Evaluate and manage third-party service providers and CRM partners.
- Ensure vendors adhere to contract terms and deliver consistent, high-quality service.
- Expand vendor network to optimize customer support reach.
People Leadership:
- Lead, mentor, and develop a large in-house CRM team.
- Drive leadership development and build a strong succession pipeline.
- Promote a culture of continuous improvement, collaboration, and service excellence.
Process Optimization & Tools:
- Champion automation and process improvements to drive efficiency.
- Leverage data and tools (e.g., CRM systems, workflow/reporting platforms) to monitor and improve performance.
- Integrate quality assurance into every customer-facing process.
Cost & Efficiency Management:
- Drive cost-efficiency initiatives including manpower planning and cost-to-serve optimization.
- Deliver annual forecasts for OPEX and team resourcing.
- Lead recovery programs (e.g., box retrieval) to offset operational costs.
Qualifications:
- Education: Bachelor's Degree (required)
Experience:
At least 8 years of experience in managing large-scale customer service operations in BPO Industry.
- Preferably from technical, telco, or high-volume contact center environments.
- Proven experience in vendor management and field service coordination.
Benefits:
- Car Plan
- Allowances
- 14th month
- Other benefits
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