Digital Marketing Specialist

2 hours ago

Makati City, National Capital Region, Philippines Vertaccount Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Job Highlights:

  • US Based-Client
  • Work from Home
  • Equipment Provided
  • Dayshift Schedule

Overview

The Digital Marketing Specialist is a data-driven digital marketer responsible for developing, executing, and optimizing multi-channel campaigns that drive measurable growth across paid search, display, social, and SEO. This role blends analytical expertise with creative strategy to improve click-through and conversion rates while reducing cost-per-acquisition. The ideal candidate thrives in a fast-paced environment, continually testing, refining, and scaling campaigns to achieve business performance goals.

Key Responsibilities

  • Manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic display networks, ensuring optimal performance and ROI.
  • Plan, launch, and optimize campaigns across Search, Display, and YouTube, including keyword selection, ad copywriting, bid management, and audience targeting.
  • Develop and manage retargeting and remarketing strategies to re-engage potential customers and improve conversion funnel efficiency.
  • Implement A/B testing for ad copy, creative, landing pages, and audience segments to drive higher engagement and conversions.
  • Collaborate with creative, content, and web teams to align messaging across paid and organic channels and enhance landing page performance.
  • Track, measure, and report on key performance metrics (CTR, CPC, CPA, ROAS, conversion rate) to inform data-driven recommendations and campaign adjustments.
  • Plan and execute comprehensive SEO and PPC strategies across Google Ads and Meta Ads, ensuring synergy between organic and paid initiatives.
  • Perform technical SEO audits, identify optimization opportunities, and recommend on-page improvements to enhance organic visibility.
  • Stay up to date with platform algorithm updates, ad policy changes, and emerging digital marketing trends to ensure ongoing competitiveness.
  • Prepare and present monthly performance reports, highlighting campaign insights, trends, and actionable recommendations for improvement.

Skills & Qualifications

  • Bachelor's Degree in Marketing Management, Business or related courses
  • Experience in the real estate industry is a huge advantage
  • 2+ years of experience in performance marketing, digital advertising, or paid media management.
  • Proven experience managing multiple campaigns across Google Ads, Meta Ads Manager, and display/retargeting networks.
  • Strong understanding of CPC, CPA, ROAS, and related performance metrics.
  • Advanced in Google Ads, Search Console, Ahrefs/SEMrush, and Google Analytics (GA4).
  • Proven ability to manage multi-channel campaigns and drive measurable growth.
  • Familiarity with SEO principles, including technical audits and on-page optimization.
  • Analytical mindset with the ability to interpret data and develop strategic recommendations.
  • Detail-oriented and organized, with a commitment to continuous testing, learning, and optimization.
  • (Preferred) Google Ads and/or Meta Blueprint certifications.
  • Preferably can start ASAP
  • Preferably residing within or near Metro Manila

Benefits

  • Guaranteed 13th-month pay
  • Government Mandated Benefits
  • HMO and Dental coverage with 2 dependents
  • Php 5,000 Annual Medical Reimbursement
  • Php 5,000 Emergency Assistance
  • 5 Sick/Vacation leaves upon regularization
  • 10 Vacation leaves & 5 Sick leaves after a year of service
  • Performance Bonuses (based on individual performance and client discretion)
  • Birthday Treats (free meals)
  • Cash Advances (with client approval)
  • Employee Wellness and Events, including remote work from Baguio, summer outings, team-building events, gatherings, and year-end party.

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