Digital Marketing Manager

2 weeks ago

Makati City, National Capital Region, Philippines JBW Managed Services and Consulting Corp Full time ₱1,500,000 - ₱2,500,000 per year

Manager, Digital Marketing

Location:
Makati (Hybrid – in-office to start)

Job Type:
Full-Time

Reports to:
Marketing Director

About the Company

Our client, based in Makati, is part of a global organization providing behavioral health, foster care, and social services across the U.S. They are expanding their mission-driven team in the Philippines and are looking for a passionate and experienced
Manager, Digital Marketing
to join their growing business center.

Position Overview

The Manager, Digital Marketing will lead the end-to-end digital strategy across paid media, SEO, email marketing, website performance, and analytics. This leadership role will oversee a high-performing team responsible for driving awareness, leads, applications, and conversions across digital channels — with a strong focus on recruitment, foster care marketing, client referrals, and reputation management.

The ideal candidate is strategic, data-driven, and capable of aligning digital initiatives with business goals to deliver measurable results.

Key Responsibilities

  • Lead and optimize the digital marketing ecosystem, including paid search, display, retargeting, paid social, SEO, and email campaigns.
  • Manage a cross-functional team including web, social media, data, and digital marketing specialists.
  • Oversee website and landing page performance to ensure strong conversion rates.
  • Plan and execute integrated digital campaigns to support recruitment and community engagement.
  • Develop and manage SEM and SEO strategies to improve visibility and traffic.
  • Oversee CRM and email marketing integrations, including drip and nurture campaigns.
  • Analyze performance metrics and generate actionable insights to improve ROI and lead quality.
  • Collaborate with creative and strategy teams for campaign execution.
  • Stay current with emerging digital trends and optimization opportunities.

Qualifications

  • 5–7+ years of experience in digital marketing with proven success in cross-channel performance strategy.
  • Expertise in SEM, SEO, paid social, and website optimization.
  • Proficiency with Google Ads, Google Analytics, GTM, SEMrush, Meta Business Suite, Indeed Analytics, Jobvite, and CRMs.
  • Experience managing and mentoring a digital team.
  • Bonus: Background in healthcare, nonprofit, or community service sectors.
  • Bonus: Experience in employer branding or recruitment marketing.

Work Setup

  • Based in Makati
  • In-office to start, transitioning to a hybrid schedule
  • Follows Manila business hours

Ideal Candidate Traits

  • Strategic and analytical thinker
  • Strong leadership and collaboration skills
  • Excellent communicator with stakeholder management experience
  • Results-driven and adaptable in a fast-paced, purpose-led environment

Why Join This Role

This is a high-impact opportunity to shape digital marketing strategies that help expand access to essential care and community support. Your leadership will drive meaningful engagement and growth for a purpose-driven organization.

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