Ad Operations Media Planner
3 hours ago
About Digital Trends Media Group (DTMG)
DTMG is a leading U.S.-based digital publisher operating a portfolio of high-traffic lifestyle, entertainment, and tech sites that reach millions of users monthly across web, mobile, and social platforms. We deliver premium advertising solutions through display, video, native, rich media, newsletters, and custom content integrations.
Role Overview
As an AdOps Media Planner, you'll own the creation of revenue-driving media plans in response to agency RFPs or proactive sales opportunities. Working closely with Sales, AdOps, Marketing, and Editorial teams, you'll craft innovative campaign ideas that showcase our unique audience data, content capabilities, and ad products.
Key Responsibilities
· Media Plan Development
· Build comprehensive, client-ready media plans from RFP briefs or from scratch.
· Recommend optimal ad formats, audience targeting, reach/frequency, pricing, and added-value tactics.
· Align proposals with client KPIs (brand awareness, engagement, conversions).
Cross-Functional Collaboration
· Partner with AdOps to validate inventory, technical specs, and trafficking feasibility.
· Collaborate with Editorial for custom content, sponsored articles, or social takeovers.
· Work with Marketing to bundle email blasts, social amplification, and on-site merchandising.
· Ideate creative concepts that differentiate DTMG from competitors.
Client-Facing Support
· Join sales calls to present plans and field questions from agency planners/buyers.
· Revise proposals based on feedback while protecting yield.
· Deliver post-campaign performance recaps and upsell opportunities.
Inventory & Market Intelligence
· Monitor programmatic floors, direct-sold rate cards, and seasonal trends.
· Stay ahead of industry tools and competitor offerings
Job Type: Full-time
Pay: Php50, Php70,000.00 per month
Work Location: Remote
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