Google Strategist
2 weeks ago
About Ad-Lab:
Ad-Lab is not your average performance marketing agency — we're an elite e-commerce scaling engine. We've managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high-performance and fast execution.
We're looking for a Google & YouTube Ads Growth Strategist who's already operated at the top 1% level — someone who's scaled multiple e-commerce brands from $10k/month to $100k-$500k+ in ad spend, built and tested full-funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic. You're not here to manage — you're here to make noise, break limits, and lead client success.
What You'll Be Doing:
- Develop & execute full-funnel strategies across Google Ads & YouTube for fast-growing DTC brands.
- Lead account audits, scaling roadmaps, and creative testing cycles.
- Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.
- Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.
- Direct landing page & advertorial builds (listicles, quizzes, VSLs).
- Provide weekly performance reviews, client education, and action plans.
You're a Fit If You:
- Have scaled brands from $10k/month to $100k-$500k+ spend levels while maintaining ROAS.
- Have hands-on experience managing $1M+/month in Google/YouTube ad spend.
- Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences.
- Are deeply analytical, fast-moving, and thrive on performance-based environments.
- Know how to communicate with DTC founders, speak their language, and lead strategic direction.
- Have worked in or alongside high-level CRO & creative testing environments.
Apply here:
Job Types: Full-time, Part-time
Benefits:
- Flexible schedule
- Flextime
Work Location: Remote
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