Head of Direct to Consumer Sales

1 week ago

Pasig, National Capital Region, Philippines LG Chem Full time

Job Description

LG Electronics Philippines Inc

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

The Head of D2C Department will lead the strategic development and execution of the company's direct-to-consumer initiatives. This role is responsible for driving revenue growth, enhancing customer experience, and building a scalable D2C business model across digital channels. A visionary leader with deep expertise in e-commerce, digital marketing, customer lifecycle management, and omnichannel retail.

Roles and Responsibilities:

  • Develop and execute the overall D2C strategy aligned with company goals.
  • Lead cross-functional teams including e-commerce, marketing, customer service, and logistics.
  • Oversee the performance of all D2C platforms (website, mobile app, marketplaces).
  • Drive customer acquisition through performance marketing, SEO/SEM, social media, and influencer campaigns.
  • Own the D2C P&L, budgeting, and forecasting.
  • Ensure operational excellence across fulfillment, returns, and last-mile delivery.

Qualifications:

  • Bachelor's degree in business, Marketing, or related field (MBA preferred).
  • 8+ years of experience in D2C, e-commerce, or digital retail leadership roles.
  • Proven track record of scaling D2C businesses and managing cross-functional teams.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication, leadership, and stakeholder management abilities.
  • Familiarity with tools like Shopify, Salesforce, Google Analytics, and marketing automation platforms.

What We Offer

  • Competitive compensation and performance-based incentives
  • Opportunities for regional and global career growth
  • Dynamic and collaborative work environment
  • Training and development programs
  • Employee welfare and recognition initiatives

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.

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