
Customer Marketing Strategy and Development Manager
4 days ago
ob Responsibilities
- Develops short- and long-term business and trade marketing plans to drive category growth.
- Co-manages sales and marketing initiatives, ensuring timely and effective trade program execution.
- Collaborates with Marketing on new product launches, pricing, and promotional strategies.
- Secures market intelligence, monitors competition, and provides actionable insights.
- Designs nationwide distribution, merchandising, and pricing strategies to strengthen market presence.
- Handles customer marketing admin tasks and approves promo work plans for assigned categories.
Qualifications
- Bachelor's degree, ideally in Business Management or a related field
- With at least 5+ years Trade /Brand Marketing experience
- Category management, shopper marketing/insighting, and post-promo evaluation expertise
- Strong project management, innovation, and data analysis (Nielsen/Kantar) skills
- Willing to do regular fieldwork (minimum 4x/month) for competition & execution checks
- Proven leadership in managing cross-functional teams and third-party agencies
- Strong cross-functional collaboration, communication, and negotiation skills
Job Type: Full-time
Pay: Php40, Php60,000.00 per month
Ability to commute/relocate:
- Manila: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How much is your expected salary for this role?
Education:
- Bachelor's (Required)
Experience:
- Trade Marketing: 5 years (Required)
- Project Manager/ Lead: 4 years (Required)
Work Location: In person
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