Marketing Manager
3 days ago
Salary: 50, ,000
Duties and Responsibilities:
- Develop and execute campaigns to support specific marketing objectives in support of our overall strategic marketing plan
- Creates annual Marketing Plans and oversees annual Marketing Budget
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Create and manage content for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Assist the Head of Digital Strategy in defining the digital and social media strategy, as well as managing all digital assets of the brand
- Develops and implements all Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements.
- Works closely with the Retail Director to implement tactical, category-driven campaigns that maximize category growth and visibility
- Handles business development initiatives including store expansions and renovation, supplier sourcing, and new business channels both online and online
- Develops and implement a customer-obsessed membership program and loyalty marketing initiatives that contribute toward improving customer lifetime value and building customer loyalty and retention
Qualifications:
- Bachelor's Degree from a reputable university
- At least 3 to 5 years' professional experience in related field
- Proficient in basic business software applications
- Excellent communication and presentation skills – Presents in an impressive, confident, and convincing manner using high-impact visuals and data. Communicates in a very professional and succinct manner
- Good leadership skills – Skilled in building rapport with internal and external parties. Able to inspire and influence others.
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