Brand Strategy and Development Supervisor

5 days ago

Manila, National Capital Region, Philippines Primer Group of Companies Full time $40,000 - $80,000 per year

As a Brand Strategy and Development Supervisor, you play a key role in shaping the strategic direction and evolution of the assigned brand. You may lead key initiatives involving brand programs, asset development and intellectual property management.

This position is responsible for translating brand goals into actionable plans, ensuring consistent brand messaging, and identifying growth opportunities across channels, products, services, and experiences. The role combines strategic thinking with executional excellence, requiring close collaboration with cross-functional teams such as marketing, digital, retail, product development, and partnerships.

Brand Strategy & Development

  • Assist in refining and implementing the overall brand positioning, value proposition, and communications.
  • Translate brand strategies into detailed plans and actionable programs, and supports the implementation of identified programs.
  • Collaborate with design firms and creative agencies to develop brand assets aligned with strategic direction and visual guidelines.
  • Serve as a brand steward, reviewing materials and activations for brand consistency and impact.
  • Identify and evaluate new brand development opportunities such as new categories, markets, services, partnerships, and experiences.

Project Execution and Support

  • Assist in the execution of assigned projects based on agreed scopes, timelines, and budgets.
  • Document progress and updates to be submitted to the Group Head.
  • Schedule meetings, prepare reports, and ensure communication flow between stakeholders.

Intellectual Property Support & Asset Coordination

  • Assist in organizing and maintaining documentation of Primer Group's intellectual property (IP) assets.
  • Coordinate with departments for proper safekeeping and documentation of IP-related files.
  • Help prepare data and reports related to IP utilization and project feasibility.
  • Provide administrative support in tracking contracts and usage agreements.

Market Research and Data Collection

  • Gather consumer insights, competitor benchmarking and market trends to support brand strategy and project feasibility studies.
  • Assist in compiling market data and user insights relevant to the assigned initiatives.

Stakeholder Coordination

  • Serve as a point of contact for routine project updates to internal teams and support functions.
  • Coordinate cross-functional inputs and escalate concerns or risks to the appropriate manager or lead.
  • Maintain updated records of stakeholder feedback and project-related correspondence.

Team Collaboration

  • Work collaboratively with other members of the team.
  • Participate in brainstorming sessions and contribute practical inputs during project planning.
  • Support the team in organizing files, schedules, and project materials.

Qualifications:

  • Bachelor's degree in marketing, business management, communications or related fields
  • Experience: 1–3 years of work experience in project coordination, brand strategy, marketing support, or brand-related roles.
  • Skills:
  • Creative thinking
  • Good organizational and documentation skills
  • Proficiency in MS Office, Google Workspace, and basic design tools is a plus
  • Effective communication and coordination abilities
  • Strong attention to detail and follow-through
  • Ability to work with minimal supervision on assigned tasks
  • Mindset: Consumer-centric, Collaborative, detail-oriented, proactive in handling assigned tasks

Job Type: Full-time

Benefits:

  • Company events
  • Employee discount
  • Gym membership
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee

Work Location: In person

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