Marketing Manager

About the role

As our Marketing Manager, you will be responsible fordeveloping and executing comprehensive marketing strategies to drive awareness, user adoption, and engagement for the Digital Diner 2.0 program and the So'Eze mobile application. Expertise in mobile application marketing (App Store Optimization, in-app promotions, user acquisition for apps) and product marketing (go-to-market strategies, feature launches). This role will play a key part in positioning the program in the market, promoting both individual orders and catering orders, and supporting the growth initiatives led by the Operations Director and Business Development team.

What you'll be doing

Marketing Strategy and Execution

• Develop and implement strategic marketing plans to increase client engagement and order volume via the So'Eze app.
• Develop all marketing activities, including digital campaigns, content creation, email marketing, and promotions.
• Manage the brand presence and positioning of Digital Diner 2.0 and So'Eze.
• Identify market trends, competitor activities, and customer insights to drive innovation and continuous improvement of Digital Diner 2.0

User Acquisition and Engagement

• Drive user acquisition for the So'Eze mobile app within client organizations.
• Develop strategies to enhance user experience and maintain high levels of engagement.
• Analyze marketing performance data and use insights to optimize campaigns and maximize ROI.

Cross-Functional Collaboration

• Collaborate closely with the Business Development team to create marketing materials and campaigns that support sales efforts and client acquisition.
• Work with the Operations Director and Program Manager to ensure marketing initiatives align with operational capabilities and service delivery standards.
• Coordinate with the Digital Lead to optimize the performance and visibility of the So'Eze app and related digital platforms.
• Support digital marketing efforts (website, social media, email) in collaboration with Brand & Communications, to enhance engagement and reach.
• Plan, execute, and measure client-related campaigns (e.g., product launches, promotions, festivals, special offers), using data-driven insights to refine strategies.
• Collaborate cross-functionally with Business Development, Operations, HR, Technology, and external partners to deliver marketing programs, campaigns, events, and research.
• Deliver and implement comprehensive marketing support for both external clients and internal stakeholders.

Content and Menu Promotion

• Manage the promotion of new recipes and menu items developed by Sodexo.
• Develop compelling content and communication materials to highlight the value proposition of Digital Diner 2.0 and the seamless ordering experience.
• Creation of high-quality marketing materials and assets (campaigns, brochures, newsletters, capability decks, in-app promotional marketing materials and the like)

What we're looking for

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 5-7 years of experience in marketing, with significant experience in digital marketing and mobile app promotion
• Proven track record in developing and executing successful marketing campaigns
• Experience in the food services or technology sector is advantageous
• Strong brand management and storytelling capabilities
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication, presentation, and copywriting skills
• Ability to work effectively in a dynamic, cross-functional environment
• Knowledge of the Food Philippine market is preferred

Job Types: Full-time, Permanent

Pay: Php50, Php60,000.00 per month

Benefits:

• Additional leave
• Company events
• Flexible schedule
• Health insurance
• Life insurance
• Work from home

Work Location: In person