Digital Content Specialist

2 weeks ago

Cebu City, Central Visayas, Philippines WrkPod Full time ₱400,000 - ₱600,000 per year

LOCATION: CEBU, CENTRAL VISAYAS, PHILIPPINES

JOB DESCRIPTION

We are seeking a highly creative and results-driven Digital Content Specialist to manage day-to-day execution of email marketing, social media content, and SEO content strategies. This role is ideal for someone who thrives in fast-paced, collaborative environments and brings both strategic thinking and strong hands-on execution skills. You will work with Australian clients across ecommerce, service, and brand-driven businesses to bring their marketing messages to life.

Own day-to-day content marketing execution and contribute ideas that strengthen client strategies.

JOB QUALIFICATIONS/REQUIREMENTS

  • 3–5 years of experience in digital marketing, particularly in email, content creation, and social media strategy.
  • Demonstrated hands-on use of email marketing platforms such as Klaviyo, Mailchimp, or ActiveCampaign.
  • Strong copywriting and content writing skills, with the ability to match client tone of voice and write across channels.
  • Familiarity with Shopify or similar ecommerce platforms for minor content updates and optimisation.
  • Confidence in scheduling tools like Meta Business Suite, Buffer, Later, or Planoly.
  • Strong understanding of SEO principles, on-page optimisation, and blog content strategy.
  • Experience using or collaborating with AI content tools to scale ideation and creation.
  • Excellent English communication skills – both written and verbal.
  • Ability to manage multiple projects, meet deadlines, and work autonomously in an onsite setting.
  • Philippines-based, with full-time availability aligned to Australian business hours.

DESIRABLE:

  • Prior experience working with Australian or international ecommerce businesses.
  • Experience in campaign strategy planning in addition to execution.
  • Familiarity with Canva, Adobe Creative Suite, or similar tools for content design.
  • Understanding of performance marketing and ability to interpret data from tools like Google Analytics, Meta Ads Manager, or SEO tools (SEMRush, Ubersuggest, etc.).
  • Software Proficiency
  • Email Marketing: Klaviyo, Mailchimp, ActiveCampai

JOB RESPONSIBILITIES

  • Build and manage email campaigns and automation (flows, segmentation, reporting) across platforms such as Klaviyo, Mailchimp, ActiveCampaign, or similar.
  • Write engaging copy for email, paid ads, landing pages and social media in the client's brand voice.
  • Design and adapt visual assets for social media and email campaigns in line with client branding and guidelines.
  • Plan, schedule, and publish social media content across platforms such as Facebook, Instagram, LinkedIn, TikTok, etc.
  • Conduct keyword research and write SEO-friendly blog content tailored to each client's niche and goals.
  • Collaborate with internal teams to implement content and conversion improvements across ecommerce websites (e.g., product pages, banners, and calls to action).
  • Suggest and implement improvements across ecommerce touchpoints (email, social, product pages).
  • Contribute creative ideas to overall digital strategy and stay ahead of digital marketing trends and tools.
  • Monitor, track and report campaign performance, providing insights and recommendations for optimisation.

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