Marketing Team Leader
2 weeks ago
Job description:
DUTIES AND RESPONSIBILITIES
- Team & Operations Management:
Lead the marketing team, manage workload, conduct alignment meetings, assess manpower needs, and coordinate with principals
- Brand & Campaign Direction:
Set overall brand strategy and monthly calendars. Review proposals, lead project kick-offs, maintain KAM relationships, and oversee campaigns and events.
- PR & Communications:
Guide public relations efforts to strengthen brand presence and messaging.
- Trade Marketing (Offline):
Execute trade programs and support sales team with materials like kits and presentations.
- eCommerce Strategy:
Lead business reviews, set online sales targets and discount strategies, and manage key campaigns.
- Daily Approvals & Coordination:
Approve manpower schedules, job orders, and coordinate with internal teams to align with the marketing calendar.
JOB QUALIFICATIONS
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 3 years of experience in marketing or brand management; experience in eCommerce and trade marketing preferred.
- Strong leadership and team management skills.
- Excellent communication and coordination abilities.
- Analytical thinker with a strong understanding of market trends and consumer behavior.
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