Senior Manager, Brand Gaming

3 days ago

Quezon City, National Capital Region, Philippines Solaire Resort Full time
  • Drive research, leadership, advising and strategy for gaming and the hospitality industry based on consumer insights.
  • Oversee the execution of research plans, ensuring alignment of brand strategy and adapting with evolving business needs.
  • Expert knowledge of custom research methodologies.  Proficient at vendor and stakeholder relationship management, and leading custom research initiatives to deliver strategic and tactical insights.
  • Collaborate with and influence brand teams to drive better business outcomes.
  • Contribute to the creative development process, informing concept development and assessment by representing the voice of the consumer.
  • Act as an organizational leader on insights and performance, understanding how varying data affects different customers; including competitive trends, environmental influences and investment performance.
  • Strong understanding of secondary and syndicated data sources, including their strengths and weaknesses.
  • Curious and open to new methodologies with a drive to grow the toolkit to strengthen business objectives.
Requirements
• BA/BS required.  MBA/MA preferred.  Specialization in market research or marketing is a plus.

• 5+ years of market research experience

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