brand manager

6 hours ago

Manila, National Capital Region, Philippines 0857 Holdings Corp. Full time ₱900,000 - ₱1,200,000 per year

Primary Responsibilities:

1.     Maintain and expand advertising resources in the Philippines, including outdoor, TV, and self-media advertising.

2.     Establish and nurture deep partnerships with large Japanese and Korean travel agencies to attract tourists to the Philippines.

3.     Collaborate with high-end KTVs in the Philippines for advertising, customer acquisition, joint events, and brand co-building.

4.     Promote travel agency cooperation by packaging tourism products (air tickets, hotels, VIP gaming experiences) to bring high-value customers and guide them to the online betting platform.

5.     Develop KTV membership cooperation by leveraging their membership base and hosting VIP gaming hall-themed events to convert members into online betting users.

6.     Develop and execute overall brand strategy and annual development plan to create online-offline synergy.

7.     Drive cross-industry collaborations with luxury goods, hotels, airlines, and other sectors to build a high-end brand ecosystem.

8.     Guide brand content operations, including brand stories, documentaries, and e-magazines, to strengthen cultural identity.

9.     Monitor brand reputation and public opinion, establish crisis communication mechanisms, and ensure brand stability.

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