Brand Manager/ Senior Brand Manager

4 days ago

Manila, National Capital Region, Philippines Menarini Asia-Pacific Full time $104,000 - $130,878 per year

The key responsibility of a Brand Manager is to build and maintain a strong, positive brand image, drive brand growth, and ensure that all brand-related activities align with the company's overall business goals and strategies.

Reports to:
Group Brand Manager

Duties and Responsibilities:

Marketing Strategy and Execution

  • Assist in the development and implementation of comprehensive annual and long-range marketing plans for assigned brands
  • Lead the execution of approved marketing programs and promotional activities
  • Monitor market trends, competitive activities, and customer insights to identify opportunities and challenges

Brand Performance and Analysis

  • Track and analyze brand performance metrics (sales, market share, adoption rates) against objectives, identifying key drivers and areas for improvement
  • Analyze data from various sources to assess the impact of brand initiatives and make data-driven decisions
  • Conduct monthly Business Review with external partner

Cross-functional Collaboration and Stakeholder Engagement

  • Customer Engagement - Internal and External
  • Support the sales team with up-to-date product information and training on marketing messages
  • Work closely with other internal departments to ensure seamless execution of marketing strategies and address specific account needs

Budget Management and Compliance

  • Manage allocated marketing budgets responsibly, tracking expenditures and ensuring cost-effectiveness of initiatives

Qualifications:

Education

  • Bachelor's Degree: in Marketing, Business Administration, Science or a related field.
  • MBA or other relevant advanced degree is a plus

Experience

  • Minimum two years of experience in product management in a multinational pharmaceutical company
  • Preferably has familiarity, knowledge or experience handling Cardio TA

Skills & Competencies

  • Ability to develop and execute brand strategies that align with the company's overall business objectives
  • Ability to analyze market data and performance metrics to identify trends and opportunities and inform strategic decisions
  • Strong organizational and communication skills
  • Strong interpersonal skills collaborating with different stakeholders
  • Competency in using MS Office tools - Excel, Powerpoint, Word

In the event you are unable to receive a response from us, please email your updated resume to with the position title in the subject line.

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