Senior Brand Manager

4 days ago

Manila, National Capital Region, Philippines Viventis Search Asia Full time ₱1,500,000 - ₱2,500,000 per year

Summary:

A strategic and results-oriented Senior Product Manager responsible for driving the growth, profitability, and market leadership of assigned food categories. This role combines both brand management and product development functions—overseeing everything from product innovation and marketing strategy to manufacturing coordination and commercial performance. Works closely with R&D, supply chain, sales, and marketing teams to deliver consumer-relevant, cost-efficient, and profitable products in a highly competitive market.

Key Responsibilities:

  • Develop and implement brand and product strategies that drive category growth and align with the company's overall business objectives.
  • Lead end-to-end product management—from concept development, consumer testing, pricing, and packaging, to launch and post-launch evaluation.
  • Partner with R&D and production in developing new food products and improving existing formulations to ensure quality, taste, and compliance with regulatory standards.
  • Conduct market research, trend analysis, and competitive benchmarking to identify innovation and expansion opportunities.
  • Manage brand communication and marketing programs, ensuring consistent brand identity across all channels (ATL, BTL, digital, and in-store).
  • Collaborate with sales and trade marketing to design and execute promotions, pricing programs, and merchandising initiatives.
  • Track product performance, P&L, and ROI, and recommend adjustments to achieve targets for volume, revenue, and profitability.
  • Oversee SKU portfolio management, including rationalization and new variant development.
  • Monitor consumer feedback and insights to guide innovation and continuous product improvement.
  • Supervise and mentor junior product or brand associates to strengthen team capabilities.

Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, Food Technology, or related field; MBA is an advantage.
  • At least 7–10 years of experience in product or brand management within the food manufacturing or FMCG industry.
  • Proven track record in managing multiple brands or product lines and successfully launching new products.
  • Strong understanding of food manufacturing processes, supply chain coordination, and P&L management.
  • Excellent strategic thinking, analytical, and leadership skills.
  • Creative mindset with strong business acumen and a consumer-centric approach.
  • Highly collaborative and effective in cross-functional team environments.

  • Brand Manager/ Senior Brand Manager

    2 weeks ago

    Manila, National Capital Region, Philippines Menarini Asia-Pacific Full time $104,000 - $130,878 per year

    The key responsibility of a Brand Manager is to build and maintain a strong, positive brand image, drive brand growth, and ensure that all brand-related activities align with the company's overall business goals and strategies.Reports to:Group Brand ManagerDuties and Responsibilities:Marketing Strategy and ExecutionAssist in the development and...

  • Senior Brand Officer

    1 week ago

    Manila, National Capital Region, Philippines Cosmetique Asia Corporation Full time $4,000 - $8,000 per year

    Role Description:We are seeking a full-time Senior Brand Specialist to assistin conceptualizing and implementing marketing activities to drive sales turnover, market share, and profitability. The Senior Brand Specialist will supervise and contribute to overall marketing efforts and play an integral role in the development and execution of marketing plans to...

  • Senior Manager, Brand Resort

    6 days ago

    Manila, National Capital Region, Philippines Bloomberry Resorts and Hotels Inc. Full time ₱800,000 - ₱1,200,000 per year

    This senior position will oversee strategizing opportunities based on data, executing campaigns in partnership with business units (Hotel, F&B, Retail), and developing integrated campaigns as an allinclusive solution. The ideal candidate will have a strong background in brand development, data-driven decision-making, events management and cross-functional...

  • Brand Manager

    6 days ago

    Manila, National Capital Region, Philippines Primer Group of Companies Full time ₱60,000 - ₱180,000 per year

    TheBrand Manageris responsible for overseeing the overall direction, growth, and expansion of the brand. This role involves strategic business development, partnerships and collaborations, product buying decisions, and ensuring effective merchandising, marketing, and operations. This role will analyze sales reports, monitor product performance, manage...

  • Brand Manager

    2 weeks ago

    Manila, National Capital Region, Philippines Advanced Outsourcing and Business Services Inc. Full time ₱104,000 - ₱130,878 per year

    Key Responsibilities:Own performance of assigned brands/cluster by developing and executing mid- to long-term strategic plans that deliver growth in market share, revenue, and profitability.Lead full marketing lifecycle: product planning, pricing, promotions, lifecycle management, innovation, packaging, branding, and go-to-market execution.Analyze market...

  • Senior Brand Specialist

    2 days ago

    Manila, National Capital Region, Philippines Richprime Global Incorporated Full time ₱2,000,000 - ₱2,500,000 per year

    Company DescriptionRichprime Global Incorporated is the leading distributor of branded children's products in the Philippines, offering a wide range of items including toys, infant products, fashion, footwear, and cosmetics. As the licensing agent for global kids' brands like Barbie, Hot Wheels, Fisher-Price, Monster High, and HIT Entertainment, we aim to...

  • MARKETING AND BRAND DEVELOPMENT, GENERAL/SENIOR MANAGER

    2 weeks ago

    Manila, National Capital Region, Philippines Private Advertiser Full time

    JOB TITLE: MARKETING AND BRAND DEVELOPMENT, GENERAL/SENIOR MANAGERJob Objectives:•To lead the development of brand, creative and marketing projects, setting timelines, guidelines and standards to build a new brand under the Group, expanding the B2C sector.•The position includes close alignment with our in-house style lab to come up with different car...

  • Junior Brand Manager

    1 week ago

    Manila, National Capital Region, Philippines Emperador Distillers, Inc. Full time ₱250,000 - ₱450,000 per year

    Company DescriptionEMPERADOR DISTILLERS, Inc., a member of a diversified conglomerate, excels in manufacturing, marketing, distribution, and more. For over 20 years, we have been a recognized leader in the fast-moving consumer products industry, distributing top brands such as Emperador, Fundador, Carlo Rossi, The Bar, and PikNik Shoestring Potatoes. Our...

  • Senior Brand Identity Designer

    2 weeks ago

    Manila, National Capital Region, Philippines Kaizenaire Pte Ltd Full time ₱1,200,000 - ₱2,400,000 per year

    We are seeking a skilled and creative Senior Brand Identity Designer to architect the entire visual ecosystem for our groundbreaking mobile app. We are looking for a strategic thinker who can translate our core mission into a compelling and cohesive brand story, from the foundational logo to the dynamic social media presence.You will be the primary architect...

  • Brand Management Specialist

    2 days ago

    Manila, National Capital Region, Philippines Etaily Full time ₱1,200,000 - ₱2,400,000 per year

    Job Description:We are seeking an enthusiastic and ambitious Brand Management Specialist to join our dynamic team. This is a unique opportunity to play a pivotal role in shaping and executing brand strategies across both online and offline channels. You will work closely with the EBL Co-Founder and Head of Brand Building to enhance brand visibility, meet...