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Social Media Manager
2 weeks ago
Position Overview:
As a Performance Marketing Specialist, you will play a critical role in driving targeted user acquisition and maximizing the performance of marketing campaigns. Your expertise in digital advertising, data analytics, and growth strategies will help scale new user acquisition, app downloads, and boost overall campaign efficiency. You will collaborate closely with the creative, data, and product teams to execute and optimize cross-channel campaigns that deliver measurable results.
Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and programmatic networks.
- Analyze campaign performance using tools like Google Analytics, AppsFlyer, Adjust, or Firebase.
- Conduct A/B testing for ad creatives, copy, and targeting strategies to improve ROAS.
- Drive app installs and registrations by aligning campaigns with ASO and CRO strategies.
- Leverage data insights to generate real-time adjustments to campaigns and improve acquisition KPIs such as CPA, retention, and lifetime value (LTV).
- Collaborate with the creative team to design engaging ad assets and landing pages that resonate with target audiences.
- Manage marketing budgets effectively to maximize ROI and scale growth efforts efficiently.
- Conduct competitor and market research to identify trends, gaps, and optimization opportunities.
- Develop detailed reports and performance dashboards to communicate progress against key business objectives.
Key Skills and Qualifications:
- Proven experience (3+ years) in performance marketing, paid media, or growth-focused roles.
- Strong knowledge of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.).
- Proficiency in using analytics and attribution tools (AppsFlyer, Adjust, Firebase, etc.).
- Exceptional data analysis skills with the ability to identify actionable insights.
- Experience driving app downloads and user acquisition is highly preferred.
- Experience with ASO and app user growth strategies will be considered a strong asset.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent communication and collaboration skills to partner with cross-functional teams.
- Bachelor's degree in Marketing, Business, Analytics, or a related field preferred.
Job Type: Full-time
Pay: From Php40,000.00 per month
Application Question(s):
- Do you have a computer with stable internet connection?
Experience:
- Marketing: 2 years (Required)
