Social Media Manager

2 weeks ago

Work from Home, Philippines Lemi Full time ₱450,000 - ₱600,000 per year

Social Media Manager — Brain Garden Kids

About Brain Garden Kids

Brain Garden Kids transforms children's photos into magical, personalized stories where every child becomes the hero of their own adventure. We sit at the intersection of education, storytelling, and technology, creating an ecosystem where kids can read, listen, learn, and imagine — all through stories built around them.

Our mission is simple yet powerful: To make reading personal, playful, and unforgettable.

Position Overview

We're looking for a creative, data-driven, and emotionally intelligent Social Media Manager to lead our online presence across all major platforms (TikTok, Instagram, YouTube Kids, Facebook, X, Pinterest). You will build awareness, trust, and excitement for Brain Garden Kids — shaping how families, educators, and partners experience our brand worldwide.

Key Responsibilities

1. Strategy & Planning

  • Develop and execute a day social media launch strategy aligned with our Go-To-Market Plan.
  • Create monthly content calendars around storytelling, education, parent engagement, and seasonal campaigns (Back-to-School, Holidays, etc.).
  • Define KPIs for growth, engagement, and conversions.

2. Content Creation & Storytelling

  • Produce engaging short-form videos and reels showcasing "photo-to-story" transformations.
  • Write captions and posts that blend emotion + education + fun.
  • Coordinate with designers, illustrators, and voice artists to bring content to life.
  • Manage influencer collaborations (family, parenting, and education creators).

3. Community Growth & Engagement

  • Build and nurture an authentic online community of parents, educators, and young readers.
  • Respond to comments, DMs, and feedback with empathy and brand consistency.
  • Develop partnerships with micro-influencers, schools, and literacy programs.

4. Analytics & Optimization

  • Track and report on performance metrics (reach, engagement rate, conversion, CAC).
  • Optimize posting schedules, ad spend, and creative direction based on insights.
  • Use A/B testing to refine messaging and campaign performance.

5. Brand Alignment

  • Maintain consistent tone, visuals, and messaging across all channels.
  • Ensure every post reflects Brain Garden Kids' core values: Personalization, Imagination, Education, Inclusivity, and Family Connection.

Qualifications

  • 2 years of experience in social media management, preferably in EdTech, children's brands, or creative startups.
  • Strong understanding of trends in TikTok, Instagram, and YouTube Kids.
  • Excellent storytelling, writing, and communication skills.
  • Experience with analytics tools (Meta Business Suite, Google Analytics, etc.).
  • Familiarity with Ai, influencer marketing and content partnerships.
  • A genuine love for education, storytelling, and children's creativity.
  • Comfortable to work with US Client
  • Creative portfolio and proven positive social media effective campaigns
  • Can start immediately

Preferred Skills

  • Video editing (CapCut, Premiere Pro, or similar).
  • Basic design (Canva, Figma, or Adobe).
  • Experience managing paid social campaigns.

Why Join Us

  • Be part of a mission-driven company shaping the future of personalized learning.
  • Work with a global creative team that values imagination and purpose.
  • Competitive compensation + growth opportunities.
  • Flexible and remote-friendly culture.

Job Type: Full-time

Pay: Php30, Php50,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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