Creative Strategist

1 week ago

Work from Home, Philippines Pomelo Health Full time $40,000 - $80,000 per year

About Us

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world's top companies operate.

About the Role

We're looking for a Creative Strategist with 4+ years of experience. In this role, you will have the opportunity to flex your creative muscles and develop marketing campaigns that are both effective and memorable. You will conduct market research, analyze consumer trends, and identify new opportunities for a leading US-based agency. Additionally, you will collaborate with external partners, such as agencies and vendors, to execute marketing initiatives and ensure that all deliverables are of the highest quality.

Responsibilities

  • Develop Campaign Strategies: Align creative concepts with client goals across e-commerce brands.
  • Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance.
  • Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.
  • Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency.
  • Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors.
  • Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations.

Qualifications

  • Bachelor's degree in a relevant field
  • 4+ years of experience in a related field
  • Strong scriptwriting and copywriting abilities, particularly for short-form ads
  • Proficiency in analyzing ad performance data (Meta Ads Manager, TikTok analytics, etc.) to inform creative decisions
  • Excellent project management skills with the ability to manage multiple deadlines and stakeholders
  • Experience coordinating creators, influencers, or production teams
  • Outstanding communication skills, both written and verbal, for client and team collaboration
  • Preferred: Experience in performance marketing or user acquisition for e=commerce brands familiarity with ad platforms like Meta, TikTok, and Google Ads.
  • Preferred: Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks, and a proven track record of delivering successful ad campaigns that meet performance KPIs
  • Ability to work in US time zone (40 hours per week / 8 hours per day)

Benefits

  • Competitive pay, always in US dollars
  • Work remotely from the comfort of your home
  • Health & wellness benefit
  • Paid holidays and time off
  • Performance and referral bonuses
  • Global exposure to the world's best companies

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