Creative Strategist

This vacancy is for Founders Launchpad's portfolio company, SimplyGood.

About Us

SimplyGood is Southeast Asia's leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. From our Laundry Detergent Sheets to refillable home cleaners, we're revolutionizing the way people clean - starting from Singapore, expanding globally.

We're a high-growth DTC startup scaling fast through content-led paid performance, storytelling, and media buying. If you're a media buyer who loves numbers and can write a killer hook - you might just be the unicorn we're hiring.

Job Summary

We're looking for a Creative Strategist & Media Buyer who is both data obsessed and story-driven. You will manage paid ads across Meta, TikTok, and Google and lead the creation and testing of high-performing paid ad creatives. You'll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance.

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Job Responsibilities

‍Creative Strategy and Development

• Research top-performing DTC ad creatives, trends, and competitor strategies.
• Develop new creative angles, hooks, and storyboards for Meta & TikTok ads.
• Script and brief short-form ad videos (UGC, product demos, testimonials, problem-solution).
• Manage & collaborate with video editors, UGC creators, and freelancers.
• Produce 5 new video ad creatives + 10 static ads per week optimized for conversions.
• Write and optimize copy for hooks, captions, and CTAs.
• Use tools like ChatGPT and Atria to ideate, iterate, and improve creative direction.
• Analyze creative performance (CTR, Thumbstop %, ROAS, CAC) and iterate fast.
• Repurpose winning ad content for organic social (TikTok, Instagram).

Media Buying and Testing

• Launch and manage creative testing campaigns on Meta Ads (Facebook/Instagram).
• Run A/B tests for hooks, CTAs, and creative formats.
• Track key metrics (ROAS, CTR, CPC, CVR, Frequency) and report weekly.
• Identify and scale winning creatives, pause underperformers, and optimize budgets.
• Maintain ad account hygiene, naming conventions, and creative test dashboards.
• Collaborate with the founder & eCommerce manager to optimize spend and scaling strategy.

Requirements

• 4-5 years of experience in creative strategy, Meta paid ads in DTC performance marketing.
• Deep understanding of ad psychology, funnel strategy, and storytelling.
• Proven experience creating high-performing short-form video ads (Meta/TikTok).
• Skilled in managing UGC creators, editors, and freelancers.
• Strong copywriting for hooks, captions, and conversion-driven messaging.
• Data-driven, proactive, and highly creative.
• Fluent in English with excellent communication and collaboration skills.
• Familiar with ChatGPT, tryAtria, or similar AI ideation tools.

Why Work With Us

• 100% Remote | Flexible hours | Global team
• High-autonomy, performance-focused culture
• Competitive monthly pay + Performance Bonuses (based on ROAS/creative wins)
• Access to AI tools, UGC libraries, and creative testing systems
• Be part of a purpose-driven startup making an environmental impact

Job Type: Full-time

Pay: Php45, Php70,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• REQUIRED] Yes/No.

This is a full-time remote consultancy position, and your employer is based in Singapore. This means your salary does not include Philippine local government benefits, and you will be responsible for covering these expenses yourself. If this arrangement is acceptable to you, you may factor these costs into your expected salary.

Is this arrangement okay with you?

• [REQUIRED] What is your expected monthly salary in Philippine Pesos?

Please note that the company, being a Singapore-based entity, will not process or cover any Philippine local government benefits. Kindly take into consideration any costs related to benefits that you may need to handle yourself.

Work Location: Remote