Growth Creative

About Electric Cloud

Electric Cloud is a modern beverage brand designed to help people lift and level their minds. Our adaptogen- and CBD-infused sparkling drinks are crafted to support calm focus, creativity, and relaxation without alcohol or sugar. We're building a category-defining brand that empowers customers to feel balanced and clear — and we're looking for creative thinkers who want to shape the future of wellness beverages.

Growth Creative Strategist (Performance-Focused Ad Strategist & Designer)

Job Summary

We are seeking a Growth Creative Strategist to develop high-impact advertising creative for our direct-to-consumer (DTC) brand. This hybrid role blends creative strategy, design, and video editing to deliver scroll-stopping ads that drive performance. You will be responsible for generating strategic creative concepts and producing ad assets specifically for Meta (Facebook & Instagram) — with the goal of building creatives that scale profitably.

This role is both strategic and executional. You will collaborate with our media buyer and analytics lead to align on what to test, why it matters, and how we iterate. You'll bring consumer insight, creative judgment, and performance thinking to everything you produce, leveraging AI-powered tools and platforms to enhance speed and creativity.

Key Responsibilities

• Develop creative strategies and concepts aligned with customer psychology, performance goals, and testing priorities
• Design and edit static, animated, and video creatives for Meta campaigns (Facebook & Instagram)
• Produce and iterate multiple variations for A/B testing and creative rotation
• Use performance insights to refine hooks, messaging, visuals, and structure
• Leverage AI tools to speed up ideation, reference collection, and creative development workflows
• Lead creative direction for briefs, concepts, and campaign-level themes
• Stay current on Meta ad trends and creative tactics that convert (e.g. UGC styles, Reels angles)
• Partner with our media buyer and analytics lead to integrate creative into the broader growth plan

Required Skills & Experience

• 2+ years experience in performance creative, growth marketing, or creative strategy (agency or brand-side)
• Strong portfolio of high-performing paid social ads (Meta – Facebook & Instagram – required)
• Creative strategy experience: developing messaging, angles, and visual themes for ad testing
• Graphic design skills: Photoshop, Illustrator, Canva, or Figma
• Video editing skills: Premiere Pro, After Effects, CapCut, or similar
• Familiarity with AI-powered creative tools such as Kive, Midjourney, ChatGPT, etc.
• Deep understanding of ad creative fundamentals: hooks, offers, value props, CTAs
• Able to create performance-driven assets without sacrificing brand integrity
• Organized, deadline-driven, and highly iterative

Preferred Experience

• Experience producing or scripting UGC-style video ads
• Familiarity with DTC brand storytelling and product positioning
• Understanding of paid media funnels and how creative fits into conversion paths
• Prior collaboration with media buyers or analysts to prioritize creative testing

Traits We Value

• Strategic mindset paired with hands-on creative ability
• Clear communicator who can articulate the "why" behind concepts
• Curiosity for what makes people click, convert, and come back
• Fast executor who can test, learn, and iterate quickly
• Collaborative and feedback-driven
• Comfortable experimenting with new software, AI tools, and emerging workflows

Work Arrangement & Compensation

• Fully remote or hybrid (depending on your location and preference)
• Competitive compensation based on experience and creative impact
• Contract or full-time options available

To Apply

Submit your resume and a portfolio of Meta ads (videos and static creatives). We'd also love to see:

• Examples of creative strategy or briefs you've developed
• A short explanation of how you approach building ad creatives that perform
• Any samples showing how you've used AI tools like Kive to accelerate your creative process

We're looking for someone who can think like a strategist and execute like a creator — if that's you, let's talk.

Job Type: Full-time

Pay: From Php60,000.00 per month

Work Location: Remote