Affiliate Marketing Operations

About the Role

We are seeking an Affiliate Marketing Operations & Publisher Manager to join our digital marketing team in the sweepstakes vertical. This role requires strong relationship management, operational precision, and expertise in affiliate tracking, compliance, and optimization. You will be responsible for managing affiliates, launching campaigns, monitoring traffic quality, and ensuring compliance with sweepstake regulations while scaling revenue.

Who We Are

Founded in 2019 and headquartered in Hong Kong, we are a fast-growing digital marketing company serving global clients across North & South America, Europe, and Asia. With a small but dynamic team of 10-15 multi-talented members, we pride ourselves on agility, creativity, and the ability to deliver measurable growth. Specializing in performance-driven campaigns in competitive verticals like sweepstakes, pay-per-call, lead generation, and affiliate marketing, we have scaled to achieve multi-million-dollar annual turnover while building lasting partnerships worldwide.

Core Responsibilities

The role of the Operations and Publisher manager will combine both operations and business & development skills and expertise. We require initiative and leadership spirit.

Affiliate & Publisher Management

- Recruit, onboard, and manage relationships with affiliates, media buyers, and publisher networks.

- Negotiate payout structures (CPA, CPL, RevShare).

- Provide affiliates with approved creatives, landing pages, and campaign guidelines.

Team Management & Department Ownership

- Lead and manage the Sweepstakes Affiliate Operations team, ensuring smooth execution of campaign launches, creative approvals, and compliance checks.

- Provide training and mentorship to junior affiliate managers and executives, building their expertise in traffic quality, EPC optimization, and fraud detection

- Take full ownership of the sweepstakes vertical, setting KPIs, monitoring revenue targets, and ensuring advertiser satisfaction

- Act as the primary decision-maker for publisher approvals, offer scaling, and compliance enforcement within the sweepstakes department.

Campaign Operations & Optimization

- Set up and launch sweepstakes offers in affiliate tracking software.

- Monitor KPIs: EPC, CR, ROI, lead acceptance rates, and caps.

- Optimize campaigns through A/B testing and traffic allocation.

Compliance & Fraud Prevention

- Enforce FTC/ASA/GDPR/CCPA compliance on sweepstake offers.

- Review and approve creatives to prevent misleading claims.

- Monitor and block fraudulent traffic using fraud-detection tools.

- Maintain suppression lists and ensure opt-out compliance for email campaigns.

Reporting & Analytics

- Generate daily/weekly/monthly performance reports.

- Track affiliate performance and deliver insights to advertisers.

- Forecast volumes and payouts in coordination with finance.

Cross-Team Coordination

- Liaise with advertisers to ensure lead quality meets expectations.

- Work with finance for accurate affiliate payments and invoicing.

- Collaborate with internal teams on strategy, compliance, and growth.

Growth Strategy

- Test new acquisition channels (push, native, SMS, influencers, Tier-2 traffic).

- Research competitor activity using spy tools and market intelligence.

- Identify and onboard high-performing affiliates in key geos.

Tools & Software Knowledge

- Affiliate Tracking: Everflow

- Analytics & BI: Google Analytics / Tableau / Excel / Google Sheets (advanced)

- Spy & Research Tools: Adplexity / SimilarWeb / WhatRunsWhere

- Communication & Project Management: Slack / Asana / Trello / Notion / Google Workspace

Work Hours & Timezone

Hours: Full-time (40 hours/week)

Core Overlap: 9:00 - 17:00 U.S. EST business hours

Flexibility may be requested in cases of urgent fraud monitoring.

Compensation Model

- Fixed salary + commission bonuses based on last month's billable commissions for affiliates (negotiable)

Qualifications

- Minimum B2 English fluency

- Minimum 2 years of experience in affiliate marketing operations, publisher management, or digital performance marketing

- Experience in sweepstakes, lead gen, or high-volume CPA verticals is preferred.

- Strong negotiation and relationship management skills.

- Excellent understanding of affiliate tracking, compliance, and fraud prevention.

- Data-driven mindset with the ability to interpret KPIs and optimize campaigns.

To be considered for the role, start your proposal to )) by answering this question to your best ability:

What's the average EPC for sweepstake offers in Tier 1 countries?

Job Type: Full-time

Pay: Php45, Php60,000.00 per month

Application Question(s):

• Which sweepstake offers have you managed, and in which locations?
• How do you detect and prevent fake leads or fraud in sweepstake campaigns?

Work Location: Remote