digital marketing officer
3 days ago
JOB DESCRIPTION
-Manage day to day posting, engagement, and monitoring of the company's official Social Media accounts.
-Assist in the setup, monitoring, and optimization of Meta Ads campaigns (Facebook & Instagram).
-Coordinate with the marketing team to create engaging content aligned with campaign objectives.
-Track campaign performance using Meta Business Suite and Ads Manager; prepare weekly/monthly reports.
-Support in audience targeting, ad placements, and A/B testing of creatives and messaging.
-Monitor competitors' activities and recommend strategies to improve performance.
-Has a background or knowledge on Meta Ads
-Collaborate with cross-functional teams (Creative, Product, and Integrated Marketing Communications) to align digital marketing activities
Qualifications
-Atleast 6 months of experience in Social Media Management and Meta Ads
-Has a background in on-ground production of content
-Experience in content production (photo and video).
-Strong interest in social media trends and digital marketing.
-Capable of developing engaging content
-Strong ability to conceptualize and produce content
-Hands-on experience in content development
Must be amenable to work onsite daily in our BGC office, must have own laptop for the role
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