Senior Digital Marketing Specialist

3 weeks ago

Manila, Philippines Digital Alchemy Full time

Overview

Senior Digital Marketing Specialist
Digital Alchemy, a global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on three transformations: (1) personal transformation to learn and develop, (2) transformation of the markets we operate in through our work, and (3) transformation of the world we live in by supporting sustainable enterprises that benefit underprivileged communities and reduce environmental degradation. Digital Alchemy is an inclusive and diverse employer; we do not discriminate on gender, ethnicity, religious background, sexuality or any other factor, and we actively recruit for a strong and diverse workforce.

Role Overview

We are looking for a senior-level Digital Marketing Specialist to own, manage, and scale performance-driven digital advertising and marketing campaigns across our portfolio of businesses. This role will also help develop digital marketing & ad services for external clients, making it a strategic hire for both internal growth and revenue generation.

Key Responsibilities
  • Campaign Strategy & Management: Plan, execute, and optimise paid search, display, social, and retargeting campaigns across Google, Meta, LinkedIn, TikTok and other platforms. Develop integrated digital strategies aligned with business goals, seasonal demands, and customer segments. Build multi-channel campaigns that drive measurable ROI.
  • Analytics & Performance: Set up and manage tracking, attribution, and reporting using tools like GA4, GTM, and platform analytics. Monitor KPIs daily, analyse performance, and optimise for maximum conversion efficiency. Present data-driven insights to leadership and stakeholders.
  • Creative & Messaging Alignment: Collaborate with content and design teams to ensure ad creatives, copy, and landing pages are optimised for conversions. A/B test messaging and visuals to continuously improve campaign performance.
  • Client & Revenue Enablement: Support sales enablement by creating case studies, performance benchmarks, and client-ready campaign proposals. Work with the marketing team to develop client-facing digital ad packages and service offerings.
Key Qualifications
  • 5+ years of experience in digital marketing with proven ROI in B2C & B2B campaigns.
  • Expert knowledge in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and retargeting platforms.
  • Strong understanding of SEO/SEM, conversion rate optimisation (CRO), and marketing automation tools.
  • Adept skills in analytics tools (GA4, Google Tag Manager, Data Studio, etc.) and providing ad performance insights.
  • Experience planning and managing campaign budgets.
  • Strong communication skills for reporting, presenting, and collaborating with cross-functional teams and stakeholders.
  • Bonus: Experience in hospitality, tourism, or SaaS/tech.
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