Digital Marketing Manager

2 days ago

Bonifacio Global Metro Manila, Philippines One Visaya Gaming Corp. Full time ₱1,200,000 - ₱2,400,000 per year

We are seeking a skilled and detail-oriented Digital Marketing Account Manager to join our internal marketing team. This role is not client-facing but plays a critical part in executing and coordinating in-house digital marketing initiatives, ensuring that strategic plans are translated into effective, measurable actions.

The ideal candidate has a strong foundation in social media operations, content management, digital advertising, and campaign execution. You will act as the internal hub for marketing execution, collaborating with cross-functional teams—content, creative, media, development, and operations—to manage deliverables, timelines, and output quality.

This position will also provide a pathway to participate in creator-based marketing and MCN (multi-channel network) development, as the company explores influencer-based content and owned media channels.

Key Responsibilities:

Marketing Campaign Execution & Coordination

  • Support the marketing director in breaking down monthly/quarterly marketing plans into actionable execution calendars and workflows
  • Prepare project briefs and lead kick-off coordination between internal teams (design, content, media, development)
  • Track project milestones to ensure timely delivery of creative assets, social posts, landing pages, and media placements
  • Perform quality checks across deliverables, ensuring brand alignment and technical accuracy upon launch.

Social Media & Content Operations

  • Support the development of multi-platform content strategies and monthly content calendars;
  • Work closely with writers and designers to review copy, visuals, and short-form video scripts;
  • Schedule posts across platforms using tools such as Meta Business Suite, Later, or Hootsuite;
  • Organize community engagement activations (e.g., giveaways, comment campaigns, live stream support)
  • Monitor post feedback and escalate relevant user concerns to internal teams.

Ad Management Support & Performance Monitoring

  • Coordinate with the paid media team to ensure timely preparation of ad creatives and landing pages
  • Understand the structure and basic operations of ad platforms such as Facebook Ads, TikTok Ads, and Google Ads
  • Assist with audience setup, A/B testing frameworks, and campaign monitoring
  • Compile weekly performance snapshots and suggest creative/media optimizations based on KPIs.

Analytics & Campaign Reporting

  • Utilize tools such as GA4, Meta Insights, TikTok Analytics to track user behavior and content performance
  • Compile performance dashboards including reach, engagement, CTR, conversions, and retention
  • Assist in producing post-campaign reports and proposing data-driven improvement suggestions.

Qualifications

  • Associate or Bachelor's degree in Marketing, Advertising, Digital Media, or a related field
  • At least 2 years of experience in digital marketing execution or social media/content operations
  • Strong familiarity with Facebook, Instagram, TikTok, YouTube, and platform-specific content strategies
  • Hands-on experience with at least one content scheduling or community management tool (e.g., Meta Suite, Later, Hootsuite)
  • Working knowledge of paid advertising tools (Meta Ads Manager, Google Ads) is a plus
  • Proficient in project management tools (Notion, Trello, or Google Sheets)
  • Ability to read and interpret campaign data with structured thinking and problem-solving mindset
  • Strong communication skills, excellent task management, and ability to meet deadlines in a multi-tasking environment.

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