Public Relations

13 hours ago

Taguig, National Capital Region, Philippines tom Full time ₱60,000 - ₱120,000 per year

Responsibilities:

  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding
  • communication strategy surrounding them.

Requirements:

  • Work Experience: At least 5 years of experience in public relations, with previous work experience in public relations departments of PR firms or well-known enterprises.
  • Media Resources: Possess a vast network of media resources, especially in fields such as [e.g.: technology, finance, consumer goods], and have successful media coverage cases.
  • Outstanding Writing Skills: Have excellent written communication skills in both Chinese and English, and be able to independently write high-quality public relations documents such as press releases and speeches.
  • Crisis Management Skills: Have practical experience in crisis public relations, and be able to handle sudden situations calmly and rationally.
  • Strategic and Execution Skills: Possess strategic thinking and strong execution capabilities, and be able to manage multiple projects simultaneously and deliver high-quality results on time.
  • Have public relations experience in the gaming industry.
  • Have relevant experience in government relations (GR) or investor relations (IR).

Priority consideration (Nice-to-have)

  • Excellent public speaking and presentation skills.
  • Proficient in using sentiment monitoring systems (such as Cision, Meltwater, etc.) and media databases.

Personal Traits:

  • Excellent communication skills and interpersonal skills, making one a natural "relationship builder".
  • Proactive, with high news sensitivity, skilled at discovering and creating stories.
  • Strong ability to handle pressure, able to adapt to a fast-paced work environment and handle urgent tasks.
  • High sense of responsibility, with a strong awareness of protecting the brand reputation.

岗位职责:

  • 制定营销传播计划,包括策略、目标、预算和策略方案
  • 制定媒体关系策略,争取在印刷、广播和网络媒体上获得高层版面位置
  • 协调所有公共关系活动
  • 利用现有的媒体关系,并在商业和行业媒体中建立新的联系
  • 处理媒体咨询和采访请求
  • 为新闻稿、署名文章和主题演讲创作内容
  • 每季度监测、分析并传达公关成果
  • 持续评估合作机会、赞助和广告的可能性
  • 与思想领袖建立关系,以提高行业知名度
  • 保持对影响客户的行业趋势的敏锐理解,并就相关沟通策略提出适当建议。

任职要求:

  • 工作经验: 5年以上公共关系相关工作经验,有在公关公司或知名企业in-house公关部工作的经历。
  • 媒体资源: 拥有丰富的媒体资源网络,特别是在[如:科技、财经、消费等]领域,并有成功的媒体报道案例。
  • 卓越的写作能力: 具备出色的中英文书面表达能力,能独立撰写高质量的新闻稿、讲话稿等公关文书。
  • 危机处理能力: 具备危机公关实战经验,能沉着、冷静地应对突发情况。
  • 战略与执行: 兼具战略思维和强大的执行力,能同时管理多个项目并按时交付高质量成果。
  • 具备在游戏行业的公关经验。
  • 拥有政府关系(GR)或投资者关系(IR)的相关经验。

优先考虑 (Nice-to-have)

  • 出色的公开演讲和陈述能力。
  • 熟练使用舆情监测系统(如Cision, Meltwater等)和媒体数据库。

个人特质:

  • 出色的沟通能力和人际交往能力,是一位天生的"关系构建者"。
  • 积极主动,新闻敏感度高,善于发现和创造故事。
  • 抗压能力强,能适应快节奏的工作环境,并能处理紧急任务。
  • 高度责任感,对品牌声誉有极强的守护意识。

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