Local Store Marketing Manager

Job Description

Title : Marketing Senior Manager

Reports To : National Trade Marketing Senior Manager

AVP for Marketing, Marketing PH Head

Job Summary:

The Marketing Senior Manager is responsible for leading the development and execution of comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role oversees multi-channel marketing initiatives, manages the marketing team, and collaborates with cross-functional departments to ensure alignment with business goals. The Senior Marketing Manager plays a critical role in strategic planning, performance tracking, and campaign execution to optimize marketing efforts and maximize ROI.

Key Responsibilities:

1.     Marketing Strategy and Planning:

• Develop and implement the overall marketing strategy in alignment with company objectives.
• Conduct market research and analysis to identify key trends, customer needs, and competitive positioning.
• Lead the development of annual marketing plans, including campaigns, product launches, promotions, and partnerships.

2.     Campaign Management:

• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, email, print, and out-of-home advertising.
• Ensure that campaigns are well-coordinated, on-brand, and consistent across all marketing channels.
• Collaborate with creative, product, and sales teams to develop compelling messaging and content that resonate with target audiences.

3.     Team Leadership and Development:

• Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals.
• Foster a collaborative, innovative, and performance-driven culture within the marketing department.
• Lead cross-functional teams in executing marketing initiatives, ensuring smooth collaboration between departments such as Sales, Product, and Customer Support.

4.     Brand Management:

• Ensure consistent brand messaging and positioning across all marketing and communication channels.
• Monitor brand performance and customer perception, adjusting strategies as needed to strengthen brand equity.
• Lead brand awareness initiatives, including sponsorships, partnerships, and public relations activities.

5.     Digital Marketing and Analytics:

• Oversee digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.
• Monitor and analyze campaign performance, using data-driven insights to refine strategies and optimize results.
• Develop and maintain KPIs, dashboards, and reporting tools to track the effectiveness of marketing efforts and communicate results to senior leadership.

6.     Budget Management:

• Develop and manage the marketing budget, ensuring all campaigns and initiatives are delivered within financial targets.
• Allocate resources effectively to ensure maximum ROI and prioritize high-impact projects.
• Work with external agencies, vendors, and partners to negotiate contracts and manage service delivery.

7.     Customer Insights and Market Research:

• Leverage market research, customer feedback, and data analytics to inform marketing strategies.
• Understand customer journeys and buying behaviors to create targeted, personalized marketing efforts.
• Collaborate with product and sales teams to align marketing strategies with customer needs and business goals.

8.     Product and Go-to-Market Strategy:

• Work closely with product teams to support product launches and ensure successful go-to-market strategies.
• Develop positioning, messaging, and marketing materials that differentiate products and drive customer engagement.
• Collaborate on pricing strategies, promotions, and lifecycle marketing to maximize product success.