
Local Store Marketing
3 days ago
Duties & Responsibilities:
Local Marketing Strategy Development
Develop and execute localized marketing strategies to drive foot traffic and sales
- Customize corporate marketing campaigns to suit local tastes, culture, and market behavior
Identify and leverage local market trends and community events for promotional opportunities
Community Engagement
Build relationships with local organizations, schools, and community groups.
Organize and participate in outreach programs, sponsorships, and partnerships
Represent the brand in community events to increase visibility and goodwill
Campaign Execution
Implement store-level promotions, flyers, sampling, and other marketing activities
- Coordinate with suppliers and vendors for promotional materials and giveaways
Track the effectiveness of campaigns and gather customer feedback
Sales and Customer Insights
Monitor store performance and customer traffic before, during, and after campaigns
- Analyze sales data and customer behavior to recommend future marketing activities
Collect insights on customer preferences, competitors, and market trends.
Digital and Social Media Coordination
Support local social media presence (e.g., Facebook Pages or TikTok accounts).
Promote store events and updates through digital platforms in coordination with the central marketing team.
Store Branding and Visual Merchandising
Ensure brand consistency in signage, promotional materials, and displays.
Coordinate with operations for seasonal or promotional themes within the store
Reporting and Feedback
Submit reports on campaign results, ROI, and customer feedback
Provide recommendations for improvements and future campaign planning
Collaboration
Work closely with Store Managers, Operations, and Corporate Marketing teams
- Train front-line staff on new promotions and customer interaction strategies
Qualifications:
Educational Background
- Bachelor's degree in marketing, Business Administration, Communications, or a related field
Work Experience
- At least 1-2 years of experience in marketing, preferably in food, retail, food service
- Experience in handling local marketing campaigns or events is an advantage.
Job Type: Full-time
Benefits:
- Discounted lunch
- Employee discount
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
- Staff meals provided
Language:
- English (Preferred)
Work Location: In person
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