Local Store Marketing

4 days ago

Quezon City, National Capital Region, Philippines BonChon Chicken Full time $40,000 - $60,000 per year

Duties & Responsibilities:

  1. Local Marketing Strategy Development

  2. Develop and execute localized marketing strategies to drive foot traffic and sales

  3. Customize corporate marketing campaigns to suit local tastes, culture, and market behavior

  4. Identify and leverage local market trends and community events for promotional opportunities

  5. Community Engagement

  6. Build relationships with local organizations, schools, and community groups.

Organize and participate in outreach programs, sponsorships, and partnerships

  • Represent the brand in community events to increase visibility and goodwill

  • Campaign Execution

  • Implement store-level promotions, flyers, sampling, and other marketing activities

  • Coordinate with suppliers and vendors for promotional materials and giveaways

  • Track the effectiveness of campaigns and gather customer feedback

  • Sales and Customer Insights

  • Monitor store performance and customer traffic before, during, and after campaigns

  • Analyze sales data and customer behavior to recommend future marketing activities

  • Collect insights on customer preferences, competitors, and market trends.

  • Digital and Social Media Coordination

  • Support local social media presence (e.g., Facebook Pages or TikTok accounts).

  • Promote store events and updates through digital platforms in coordination with the central marketing team.

  • Store Branding and Visual Merchandising

  • Ensure brand consistency in signage, promotional materials, and displays.

  • Coordinate with operations for seasonal or promotional themes within the store

  • Reporting and Feedback

  • Submit reports on campaign results, ROI, and customer feedback

  • Provide recommendations for improvements and future campaign planning

  • Collaboration

  • Work closely with Store Managers, Operations, and Corporate Marketing teams

  • Train front-line staff on new promotions and customer interaction strategies

Qualifications:

Educational Background

  • Bachelor's degree in marketing, Business Administration, Communications, or a related field

Work Experience

  • At least 1-2 years of experience in marketing, preferably in food, retail, food service
  • Experience in handling local marketing campaigns or events is an advantage.

Job Type: Full-time

Benefits:

  • Discounted lunch
  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee
  • Staff meals provided

Language:

  • English (Preferred)

Work Location: In person

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