Local Marketing and Communications Manager

About the Company

150 years of making the world a safer place: TÜV Rheinland is one of the world's leading providers of testing and inspection services, with annual revenues of over 2.7 billion euros and approximately 27,000 employees in more than 50 countries. Its highly qualified experts test technical systems and products, enable innovation, and assist companies in their transition toward greater sustainability. They train professionals across numerous fields and certify management systems to international standards. With exceptional expertise in areas such as mobility, energy supply, infrastructure, and beyond, TÜV Rheinland provides independent quality assurance—not least for emergent technologies such as green hydrogen, artificial intelligence and autonomous driving. In doing so, TÜV Rheinland contributes to a safer and better future for everyone.

Since 2006, TÜV Rheinland has been a signatory to the UN Global Compact, which promotes sustainability and combats corruption.

About the Role

As the extended arm of the business responsible for excellent local marketing execution and management for locally operating business streams, driving lead generation and business growth, always closely aligned with the Senior Regional Manager M&C APA.

Responsibilities

• Execute the local marketing strategy in line with the global and regional marketing strategy, working closely with the regional go-to-market managers for the businesses.
• Develop and update local marketing plan and budget for all local businesses (offline and online), including KPIs.
• Develop, execute and manage local marketing activities (digital marketing activities, events, tradeshows, webinars, campaigns, etc.), including adaptation of global/regional content, local content and creation of assets that are relevant to customers at all touchpoints and KPIs.
• Liaise and coordinate with all local and regional stakeholders such as regional sales managers, local field managers and country managers.
• Manage and adhere to local marketing budgets in alignment with the Senior Regional Manager M&C APA.
• Set up and execute campaigns and track leads using marketing automation tool.
• Ongoing performance analysis and optimisation of marketing activities.
• Deliver flawless monthly reports to Senior Regional Marketing Manager M&C APA, including KPIs and implications.
• Use of defined platforms for creating content, planning and execution of communication (e.g. Social Media, PR, Youtube, publications).
• Creation and distribution of local communication content.
• First contact person for local media requests in close alignment with the Senior Regional Manager M&C APA.
• Responsible for execution of local communication, adherence of communication governance locally and continuous development of communication skills.
• Adaptation of the regional communication strategy into a local communication strategy in alignment with Senior Regional Manager M&C APA.

Qualifications

• Degree or equivalent professional qualification in marketing.
• Minimum of 3 years' marketing experience, ideally B2B in a Group.
• Excellent English skills (writing and speaking, C1).
• Good knowledge and experience of inbound and performance marketing as well as SEM, SEO and social media/mechanisms.
• Strong and proven communication, project management, presentation and self-motivation skills.
• Ability to communicate with all the levels of an organization comfortably by having excellent people skills and the ability to set priorities, problem-solve and work well independently in a dynamic, rapidly changing workplace.
• Strong experience with marketing automation (such as Eloqua, Salesforce…).
• Must be business-focused and have the ability to translate business goals to marketing and communications strategies.
• Ability to work at both strategic and tactical levels – hands on team player.
• Solid knowledge in creative tools like Adobe.