Marketing Manager

2 weeks ago

Quezon City, National Capital Region, Philippines InsBOSS Inc. Full time ₱60,000 - ₱120,000 per year

A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing campaigns to promote business products and services and hiring and training department employees.

Eastern Standard Time Shift (EST)

Relevant Experience

● At least 2 or more years Managerial experience in BPO Marketing Management or related field

Description of Responsibilities & Accountabilities

● Developing marketing strategies for new products

● Organizing promotional events and coordinating day-of deliveries and staffing

● Leading and training a team of Marketing Associates

● Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

● Analyzing website click-to-purchase conversion rates and the effectiveness o promotions to determine what drives sales

● Identifying potential new markets and creating a plan to enter the market

● Partnering with product development and buying teams to estimate product demand

● Brainstorming fresh advertising ideas with senior management. Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

● Conceptualize and execute on multichannel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging in all channels

● Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

● Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

● Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Skills Requirements

● Proven success in developing marketing plans and campaigns

● Excellent written and verbal communication skills

● Strong project management, multitasking, and decision-making skills

● Metrics-driven marketing mind with eye for creativity

● Experience with marketing automation and CRM tool

Job Type: Full-time

Benefits:

  • Health insurance
  • Work from home

Experience:

  • Digital Marketing: 1 year (Preferred)

Work Location: Remote

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