Product/Brand Assistant Marketing Manager

5 days ago

Manila, National Capital Region, Philippines Pure Living Wellness International Inc Full time ₱1,200,000 - ₱2,400,000 per year

Product Launch Coordination

  • Propose product names and oversee internal approval processes.
  • Coordinate the creation and approval of product literature with PR.
  • Submit final approved materials to the NEW PRODUCTS Viber Group Chat.

SKU & OSV Management

  • Collate and input key features, specs, and product IDs from product decks into the SKU list.
  • Maintain and update the OSV sheet including: Big idea, Target market, Slant, Unique Selling Proposition (USP)

Marketing Materials Development

  • File and manage e-JOs for: OSV materials, One-pagers, Main Key Visuals (KVs)
  • Upload approved assets to Google Drive.
  • Notify stakeholders (including e-comm team) via Viber and email.

Positioning & Competitive Analysis

  • Conduct competitive research based on price and features.
  • Create product positioning one-pagers covering: Key Features, Pricing, Product Truth; Consumer Insight; Big Idea; Product Positioning, Competitive Analysis

Sales Tracking & Monitoring

  • Weekly monitoring of sales and inventory across new/upcoming products.
  • Update sales sheets and monitor boosted ads and collaterals.

Product Lifecycle Monitoring

  • Weekly check and update on: Product pricing, ETA, availability; Product launch checklist (e.g., OSV, one-pager, KV, PR article, store materials, etc.)
  • Track and report all updates to relevant departments via email.

Reporting & Coordination

  • Weekly reports and updates to the Marketing Manager and COO.
  • Monthly meetings with Sales, Trade, Digital, Graphics, and Brand teams
  • Present updates and reports to COO on a monthly basis.
  • Liaise with Marketing and Admin Assistant regarding brand ambassador executions and posting updates.

Promo & Campaign Management

  • Coordinate monthly promos: Draft project briefs and cascade details for DTI applications; Track JO filings and promotional material production.
  • Report promo progress and timeline adherence.

Special Projects & Magalogue Management

  • Develop project briefs and delegate tasks within the team.
  • Lead the end-to-end production of the Magalogue, including: Content updates, pricing changes, layout approvals; Coordination with Trade and Purchasing for budget and print execution; Distribution and receipt tracking; Timeline monitoring and reporting

Cherry Shop Décor Management

  • Oversee yearly store décor schedule and execution.
  • Coordinate approvals for visual merchandising materials (artworks, videos, PR articles, etc.)

Qualifications and skills:

  • A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required;
  • Experience: at least 5 years in brand management, marketing, in the appliance field is highly preferred.
  • Preferably with strong background on tech/ smart products or categories
  • Willing to work onsite in Ermita, Manila

Skills:

  • Strong analytical and creative skills
  • Very good written and verbal communication skills
  • Strong teamwork and collaboration abilities
  • Organizational and time-management skills
  • Proficiency with relevant marketing tools and software
  • Ability to thrive in a fast-paced environment

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance

Work Location: In person

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