Assistant Brand Marketing Manager

2 days ago

Manila, National Capital Region, Philippines Firefly Electric & Lighting Corporation Full time

About the Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and reviews the overall effectiveness during and post implementation, and recommends improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjusts the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

  • Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
  • Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
  • Manages brand budget with direct coordination with Finance
  • Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

To succeed and grow in this role, you will be required to meet the following qualifications:

  • Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
  • At least two (2) years experience in brand management

About FELCO

At Firefly Electric and Lighting Corporation (FELCO), customer satisfaction is a commitment. Our mission is to elevate everyday experiences by providing accessible quality products and solutions that every Filipino deserves.

Since we started our operations in 2001, we have worked hard to build expertise and deliver quality products, reliable service, and trustworthy lighting and electrical solutions through our brands—Firefly, Royu, ECOLum, and Herks. Today, we continue to ensure a diverse range of premium products for our valued customers by introducing new categories and by partnering with internationally-recognized brand Chint.

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