Digital Marketing Manager

Position Overview:

As a Digital Marketing Manager, you will be responsible for developing, executing, and optimizing digital marketing strategies to increase brand visibility, engagement, and sales. You will collaborate closely with various departments, manage multiple digital channels, and analyze performance data to ensure successful and impactful campaigns. This role requires a balance of creativity and data-driven insights to enhance user experience, increase conversions, and retain customers.

Duties and Responsibilities:

Collaboration & Coordination

• Work with content creators, designers, SEO specialists, and other team members to create a unified approach across digital marketing efforts.
• Coordinate with the Brand and other Marketing Departments cross-channel campaigns to ensure consistent messaging and optimize campaign reach.

E-commerce

• Optimize website content, structure, and keywords for better organic search rankings.
• Conduct keyword research and competitor analysis for identifying opportunities.
• Monitor SEO metrics and make adjustments to increase visibility and traffic.
• Optimize the e-commerce platform to improve both SEO and conversion rate.
• Implement retargeting and cart abandonment campaigns to recover lost sales.

Content Marketing

• Develop and implement a content strategy aligned with brand messaging, including blog posts, videos, articles, and infographics.
• Coordinate with the social media team and designers to ensure content quality and optimization for SEO.

Social Media Strategy

• Create a cohesive social media strategy in line with brand goals and audience needs.
• Design and manage campaigns for product launches, seasonal promotions, or brand awareness.
• Track influencer collaborations to measure impact on brand awareness, engagement, and conversions.

Email Marketing

• Develop and launch email campaigns for promotions, announcements, and newsletters.
• Segment email lists, personalize messaging, and optimize for open and click-through rates.
• Analyze email performance and use A/B testing to improve campaign effectiveness.

Paid Advertising/Strategy

• Manage paid search, display ads, and social media advertising on platforms like Google, Meta, LinkedIn, and TikTok.
• Optimize ad performance through audience targeting, keyword bidding, and budget management.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics and other platforms.
• Report on key metrics (traffic, conversions, engagement) and present findings to the team.
• Use insights to refine strategies and software tools that enhance data-driven decisions.

Conversion Rate Optimization (CRO)

• Conduct A/B testing on website elements and email campaigns to boost conversion rates.
• Analyze user behavior through heatmaps and UX testing to improve engagement.
• Create campaigns focused on retention, loyalty programs, and re-engagement efforts.

Marketing Trends and Updates

• Stay informed on industry trends, new tools, and digital marketing innovations.
• Experiment with new approaches, including influencer partnerships and emerging platforms.

Budget Management

• Oversee the digital marketing budget and ensure effective allocation of resources.
• Work with finance for accurate financial reporting and adherence to budget limits.

Leadership, Training & Development

• Attend relevant seminars and training for personal growth and recommend team development opportunities.
• Manage the Digital Team Department.

Privacy & Compliance

• Ensure all practices comply with data privacy laws and manage customer data responsibly.
• Adjust strategies based on privacy regulations and update policies as needed.

Additional Duties

• Perform any other job-related tasks as required or that may arise.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
• Minimum of 5 years of proven experience in digital marketing, including SEO, content marketing, social media, and email marketing.
• Strong analytical skills with the ability to interpret metrics and data for decision-making.
• Proficient in using digital marketing platforms and tools such as Google Analytics, TikTok Ads, Meta Ads, Google Ads, and LinkedIn Ads.
• Excellent collaboration and communication skills to work with content creators, designers, SEO specialists, and other team members.
• Knowledge of data privacy laws and compliance practices.
• Familiarity with e-commerce platforms and conversion rate optimization techniques.
• Ability to manage budgets effectively and monitor campaign ROI.
• Up-to-date with digital marketing trends and emerging platforms.
• Strong attention to detail, creative thinking, and problem-solving skills.
• Ability to conduct A/B testing and optimize for CRO.
• Willingness to attend training and seminars for professional development.