
Audience Engagement Specialist
14 hours ago
Role Overview:
Our cosmetics brand is seeking a proactive Audience Engagement Specialist to grow our online presence and foster deeper connections with our audience. This hybrid role combines social media community management with SEO-driven initiatives to drive traffic to our website, Amazon storefront, and social channels. We're looking for someone with hands-on beauty industry experience who can balance strategy with execution to increase visibility and conversions.
Key Responsibilities:
- Grow and manage our Facebook community and actively engage in beauty-related groups.
- Craft compelling content that builds community engagement and directs traffic organically.
- Implement SEO initiatives, including link-building, keyword targeting, and content optimization.
- Research and purchase relevant, high-quality backlinks in the cosmetics niche.
- Engage with beauty forums and online communities to expand brand awareness.
- Respond promptly to comments, messages, and conversations across all platforms.
- Create content calendars and posting schedules aligned with brand goals.
- Measure and analyze traffic, engagement, and conversion data to improve performance.
- Work with internal teams to align campaigns with business objectives.
- Research beauty trends, popular hashtags, and emerging topics.
- Ensure a consistent tone and brand presence across channels.
Qualifications & Experience:
- 2–3 years of combined SEO and social media marketing experience.
- Background in cosmetics, skincare, or beauty preferred.
- Strong knowledge of Facebook group/community engagement.
- Proficiency with SEO strategies, keyword research, and analytics tools.
- Familiarity with Amazon and e-commerce marketing.
- Strong English writing and communication skills.
- Ability to manage projects independently with minimal supervision.
- Experience with analytics platforms such as Google Analytics and social media tools.
Preferred Skills:
- Beauty/cosmetics brand marketing expertise.
- Influencer collaboration and outreach skills.
- Familiarity with WordPress, email campaigns, and content design tools.
- Understanding of organic e-commerce growth strategies.
Working Hours:
- Monday to Friday, 10 AM – 3 PM EST (5 hours per day).
- Must be available for collaboration during these times.
Why Join Us?
- Opportunity to help scale a growing cosmetics brand.
- Directly impact community growth, engagement, and traffic.
- Flexible remote work setup with a supportive team.
- Career growth in both SEO and community management.
- Competitive hourly compensation.
If you're driven, creative, and ready to make an impact in the beauty industry, apply today
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