Director of Marketing

Blytheco, an award-winning Acumatica Gold and Sage Platinum Elite partner, is seeking a results-driven Director of Marketing with a passion for innovation, data, and measurable impact. This hands-on leader will collaborate closely with our talented marketing team, curated sub-contractors, and proven agencies to drive profitable business growth through strategic and high-performing marketing programs.

The ideal candidate brings creativity, analytical insight, and proven experience turning marketing strategies into tangible results. As a working leader, the Director of Marketing will actively shape and execute campaigns that increase brand awareness, generate qualified leads, deepen engagement with our audience, and deliver strong ROI across all marketing channels.

This role is perfect for someone who thrives on collaboration, enjoys rolling up their sleeves, and is motivated by achieving meaningful business outcomes through marketing excellence.

The Opportunity:

The Director of Marketing leads the strategy and execution of all marketing initiatives that drive qualified sales opportunities, revenue growth, and brand strength for Blytheco. This hands-on, data-driven leader partners closely with Sales and the Executive Team to ensure measurable results and alignment across the organization.

Essential Responsibilities:

The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives to drive qualified sales opportunities, accelerate revenue growth, and strengthen Blytheco's market position. This hands-on leader will collaborate closely with cross-functional teams to ensure alignment between marketing, sales, and customer experience. Key responsibilities include:

• Drive qualified pipeline and revenue growth through a comprehensive, data-driven marketing strategy that integrates digital campaigns, content marketing, account-based marketing (ABM), paid media, and events.
  • Develop and execute demand generation programs that deliver measurable ROI and move prospects efficiently through the funnel.
  • Partner closely with the BDR team to strengthen both inbound and outbound lead management, ensuring lead quality, timely follow-up, and continuous funnel optimization.
  • Partner with Sales leadership to ensure lead quality, handoff efficiency, and continuous optimization of conversion rates.
• Oversee Blytheco's Martech stack to ensure seamless automation, accurate data insights, and an optimized buyer journey.
  • Manage analytics, dashboards, and reporting to measure lead generation performance and marketing contributions to pipeline and revenue.
  • Evaluate and implement tools and processes that improve efficiency, tracking, and visibility across marketing and sales.
• Oversee the development of brand messaging, creative assets, and thought leadership content that reinforce Blytheco's expertise and values.
  • Strengthen Blytheco's brand and social media presence to increase visibility, credibility, and engagement with target audiences.
  • Lead social media strategy to build community, engagement, and positive sentiment across platforms.
  • Enhance customer communications to deepen relationships and retention.
  • Oversee the creation and distribution of newsletters, product updates, and customer success stories.
• Manage the marketing budget and performance metrics to ensure efficient resource allocation and transparency.
• Present marketing lead generation performance and key insights to the Executive Team regularly, highlighting impact and opportunities for improvement.

Our Accomplished Director of Marketing will:

• Lead a high-performing marketing organization focused on driving measurable growth, efficiency, and cross-functional collaboration.
• Ensure strong messaging and digital presence in alignment with our brand essence.
• Foster alignment and accountability within the team to ensure flawless execution of campaigns and initiatives that support revenue and pipeline goals.
• Ensure operational excellence through effective processes, data-driven decisions, and proactive issue resolution.
• Monitor and optimize key performance metrics (KPIs) to maximize marketing ROI and continuously improve results.
• Deliver clear, data-informed reporting and insights that demonstrate marketing's impact on pipeline, revenue, and strategic objectives.
• Leverage and enhance existing Martech tools to improve automation, analytics, and visibility across the buyer journey.
• Maintain and evolve marketing best practices to ensure consistency, scalability, and effectiveness across channels.
• Manage vendor and partner relationships to ensure quality, value, and alignment with strategic marketing goals.
• Collaborate across departments—including Sales, Customer Success, and Executive Leadership—to ensure alignment on company growth initiatives.

Experience, Expertise and Talents You'll Share with the Team:

• 5+ years of proven success leading and developing marketing teams that drive results. Marketing experience in the software industry (ERP and CRM) is highly preferred.
• 5-10 years of hands-on marketing experience, to include demand generation, digital marketing, content marketing, branding, web design, social media, and other facets of marketing:
  • In-depth knowledge of current online marketing techniques, tools, and best practices.
• BS/BA degree in Marketing, Communications, or related field strongly preferred.
• Talent for converting complex ideas and concepts into well-articulated words and targeted actions:
  • Exceptional writing, editing, communication, and listening skills are required.
  • The ability to create and communicate innovative marketing strategies that bring marketing initiatives and campaigns to life.
  • High level of proficiency with MS Word, Excel, Outlook, PowerPoint. Act-On experience is a plus.
• Demonstrated project and time management skills, with proven ability to deliver on time and within budget:
  • Capable of meeting deadlines, managing multiple projects, and working in a fast-paced, dynamic, customer and team-oriented work environment.
  • Laser-focused analytical skills, with strong attention to detail.
• Ability to foster strong relationships with customers, co-workers, and team members.
• Possesses attributes for success:
  • A high level of personal and professional accountability
  • Hands-on, roll-up-your-sleeves work ethic and attitude.
  • Oh-so-positive attitude, with a passion to succeed
  • Track record of delivering positive results in alignment with corporate initiatives.

Benefits and Perks:  

We recognize that our success begins and ends with our valued team members, so we pay it forward by offering a comprehensive lineup of benefits & perks that promote health & wellness, work/life harmony and peace of mind.

• Competitive compensation plan (Total Targeted Annual Compensation Range $155K-$200K)
• Medical, dental, vision coverage
• Company-paid life insurance
• Options for additional insurance coverages
• 401(k) Plan
• Paid Time Off accruals
• Company Paid Holidays
• Work from home opportunity
• Tuition reimbursement and continuous learning opportunities
• Employee Recognition and Leadership Programs
• Annual Company Conference – "Quest for Excellence"
• Employee Referral Bonus Program
• Opportunities to give back to the community by participating in Blytheco's humanitarian support efforts
• Our award-winning culture
• That incredible feeling of satisfaction that comes from knowing that what you do truly does make a difference

About Blytheco

Blytheco is the transformation partner of choice, providing business software, consultation, implementation services, education and support. Our focus is creating successful client experiences and positive outcomes. For over 45 years, Blytheco has guided business transformation through thoughtful decisions, trusted relationships, and a focus on client success, all with emphasis on delivering elegant software solutions.

We've even won a few employee-centric awards along the way, like being voted one of the Best Places to Work, Top Places to Work and named one of Inc's Best Workplaces