Marketing and Content Creation

Location: Imus, Cavite

Employment Type: Full-time, 6 days a week

Department: Marketing

To build Mobee Cars' digital presence and drive brand awareness by creating engaging, high-performing, and trend-driven content across social media channels. The role focuses on crafting creative storytelling that connects with Filipino car owners and strengthens Mobee's position as the most transparent car-selling platform in the Philippines.

Primary Roles (Core KPIs)

• Plan and execute monthly social media calendars, campaigns, and content themes aligned with Mobee's marketing strategy.
• Research market trends, audience behaviour, and competitor content to identify new opportunities for engagement.
• Collaborate with designers, photographers, and video editors to ensure cohesive brand visuals and messages.
• Create, edit, and publish high-quality posts, stories, and short-form videos across platforms (Facebook, Instagram, TikTok, and X).
• Manage real-time content coverage for events, inspections, and car handovers—capturing lifestyle photos, videos, and behind-the-scenes stories.
• Write clear, witty, and persuasive copies for organic and paid content (Google Ads, Meta Ads, etc.).
• Monitor post performance and optimise future content based on analytics and engagement data.
• Engage actively with followers via comments, messages, duets, and other features to build a loyal online community.
• Explore new content formats such as livestreams, reels, and interactive challenges that align with current trends.

Secondary Roles (Supporting Functions)

• Identify and collaborate with KOLs and KOCs to amplify Mobee's brand visibility and credibility.
• Plan, execute, and measure influencer campaigns, tracking reach, engagement, and ROI.
• Build and maintain long-term relationships with partners, creators, and community pages.
• Coordinate marketing promotions and giveaways to attract car owners to sell through Mobee Cars.
• Produce weekly and monthly performance reports using social listening and analytics tools (e.g., Meta Insights, TikTok Analytics).
• Support ad-hoc marketing initiatives or regional campaigns as required by management.

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, Multimedia, or a related field.
• Minimum 1 years' experience in social media marketing or content creation.
• Experience in automotive, lifestyle, or startup industries is an advantage.

Experience & Skills

• Strong understanding of social media strategy and content algorithms, especially on TikTok, Instagram, and Facebook.
• Proven track record of creating viral or high-performing content (portfolio required).
• Skilled in video conceptualisation, filming, and editing using tools like CapCut, Canva, or Adobe Suite.
• Analytical mindset with ability to read insights and adjust strategy accordingly.
• Excellent command of written and spoken English and Tagalog.
• Able to work under tight deadlines with minimal supervision.
• Strong time management and organisational skills.
• Possess own transport and willing to travel for content shoots or event coverage.

Tools & Knowledge

• Familiar with Meta Business Suite, Google Analytics, Video Editing tools and basic SEO principles.
• Proficient in Microsoft Office / Google Workspace tools.
• Bonus: Experience using paid ad platforms or marketing automation tools.

• Proactive, adaptable, and creative problem-solver.
• Excellent communication and collaboration skills.
• Confident, energetic, and trend-savvy.
• Detail-oriented, patient, and able to handle feedback positively.
• Passionate about content creation, storytelling, and cars.

At Mobee Cars, we're changing how Filipinos sell their cars—making it faster, safer, and 100% transparent. You'll work with a passionate and fast-moving team that values creativity, ownership, and results. Your ideas will shape how thousands of car owners experience our brand online.