Senior Brand Manager

3 days ago

Quezon City, National Capital Region, Philippines One Food Group Full time ₱800,000 - ₱1,200,000 per year

Key Responsibilities:

  • Oversees strategy development, planning, implementation of product categories.
  • Oversees advertising, design, promotions and events of the brand.
  • Responsible for making sure that branding is consistent across advertising and campaigns.
  • Keen understanding of the digital marketing and other marketing channels to ensure that the brand's strategic presence in digital platforms are consistent with the brand's personality or category requirements. Example would be choosing digital platforms that would communicate best for Donuts.
  • To pursue digital selling opportunities and partnerships for the brand i.e Lazada, Food PH, etc.
  • Keen understanding of Google Analytics/Business, Social media platforms (FB, Twitter, Instagram)
  • Ability to handle multiple projects and adapt quickly to changes of Management directions to act on market changes for the brand.
  • Ability to work together with internal (i.e. other MD departments, FG teams, etc) and external (i.e. Creative agencies, Media agencies, other agencies, vendors, suppliers, etc) customers.

Qualifications:

  • Graduate of Business Management, Marketing, or Digital Marketing
  • Relevant work experience in Retail, Food, Digital agency, or Food Aggregators for at least 5-8 years.

Competencies/Skills:

  • Excellent communication skills
  • Excellent customer service skills
  • Excellent management skills
  • Excellent leadership skills
  • Excellent strategic planning
  • Excellent critical thinking

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