CRM Manager

7 days ago

Pasay, National Capital Region, Philippines SM Advantage Full time ₱1,200,000 - ₱2,400,000 per year

Job Description:

  • Responsible for planning, budgeting, executing, measuring, and analyzing campaigns that meet communication and business objectives
  • Manage and track all campaign deliverables to ensure proper execution and timely implementation. This can include administrative tasks as needed.
  • Collaborate with and brief cross-functional teams to ensure timely creation, execution, and optimization of campaigns. This includes IT, creatives, content, among others.
  • Lead marketing automation initiatives with long-term goal of driving customer loyalty and increase overall conversion rates
  • Set and execute best practices in the following main channels, such as email, SMS, Viber, in-app notifications

Qualifications:

  • Bachelor's Degree in Marketing, Advertising, or any relevant field, with at least 6 years experience
  • Strong background in CRM strategy, marketing automation platforms, and proven track record of creative and effective customer engagement strategies
  • Must have knowledge of best-in-class deliverability practices on email, SMS, Viber, and in-app notification campaigns
  • With strong project management and executional abilities
  • Ability to work and adapt in a fast-paced environment, and be able to pivot quickly with changes in direction and still meet deadlines
  • High attention to detail, including proven ability to manage multiple, competing priorities simultaneously
  • Has a proactive, solutions-focused attitude, and will follow through projects to completion
  • Superior communication skills, both verbal and written

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