Research Analyst

Everything we do at TDL is guided by SPICE: Socially conscious, Pragmatic, Inventive, Catalytic, and Evidence-based. You can read more about us and our core values here.

Why this role is important for TDL

We started The Decision Lab because we saw a fundamental gap between behavioral science theory and application, one that we believe can be filled with a unique combination of art and science. As the bridge between our research, consulting, and public communication, the Research Analyst (Marketing) role is key in helping us fulfill this mission by shaping how our insights reach and resonate with the world.

Who are we looking for?

We are looking for a highly meticulous Research Analyst (Marketing) who will be in charge of ensuring that TDL's marketing and communications efforts run smoothly. The role involves supporting campaign execution, content optimization, and analytics—ranging from SEO and CRM management to reporting and outreach coordination—in addition to assisting management by distilling relevant data for decision-making, maintaining marketing systems, and providing insights that improve how TDL connects with its audiences.

• Conduct desk research to identify audience insights, market trends, and competitive benchmarks across multiple industries.
• Assist in designing, executing, and improving marketing campaigns — from strategy to performance tracking.
• Support data collection and analysis for content, website, and outreach performance (e.g., Google Analytics, HubSpot, social data).
• Synthesize research and campaign data into actionable insights and summaries for internal and client-facing use.
• Create and edit marketing collateral, reports, and presentations to communicate findings with clarity.
• Support coordination for campaigns, client-facing initiatives, and partnerships (e.g., scheduling, follow-ups, stakeholder communication).
• Collaborate with team members via Slack and project management tools to share progress, refine ideas, and ensure alignment.

We are looking for a candidate who thrives on performing diverse activities, does not mind task-switching, and is extremely detail-oriented:

• Experience: 3+ years in a marketing, communications, or growth-oriented role (e.g., Marketing Analyst, Digital Marketing Associate, or equivalent)
• Analytic Rigor: Excellent at balancing creativity with data-driven precision, able to interpret metrics and insights without losing speed
• Business Sense: Strong ability to prioritize marketing initiatives based on strategic impact and organizational goals
• Communication: Excellent communicator with a mastery of written and spoken English, able to craft clear messages for both internal and external audiences, and proficient user of Slack

The Research Analyst role is an entry-level role, however, the Subject Matter Expert (SME) Track has opportunities for annual promotions and meaningful salary increases commensurate with skill development and mastery. In the short term, you will get the opportunity to advance your knowledge in UX design, or other priority skills, while over the long term, you will develop client management and communication skills essential to filling the role of true subject matter expert on our engagements.

• Expected hours: 40h-45/week
• Timezone: EST - we expect the Research Analyst to be available at least 8 hrs between 7am EST and 5pm EST.
• Salary: $ CAD/month
• Health Insurance/HMO Allowance: Provided on top of salary after the end of the probationary period

The Decision Lab is a socially-conscious applied research firm. We provide consulting services to some of the largest organizations in the world, carry out research in priority areas and run one of the largest publications in applied behavioral science. In the past, we have helped organizations such as the Gates Foundation, Capital One and the World Bank solve some of their thorniest problems using scientific thinking.