Part-Time Marketing Specialist

Position Overview

We are seeking a strategic and creative Part-Time Marketing Specialist to drive our marketing efforts in the recruitment industry. This role requires 15-20 hours per week and focuses on content creation, digital marketing, and paid advertising campaigns to support our client acquisition and brand positioning goals.

Key Qualifications

Required Experience

• Proven experience in B2B service marketing, preferably within the recruitment or HR services industry

• Demonstrated proficiency with Active Campaign for email marketing automation and campaign management

• Strong portfolio showcasing content creation across multiple digital channels

• Hands-on experience managing social media platforms for business growth

• Working knowledge of the recruitment industry, hiring processes, and talent acquisition trends

• Proven track record managing Google Ads and LinkedIn advertising campaigns with measurable ROI

Technical Skills

• Marketing Automation: Active Campaign (required)

• AI Tools: Icon AI for content optimization and creation

• Advertising Platforms: Google Ads, LinkedIn Campaign Manager

• Social Media: LinkedIn, Facebook, Twitter (X)

• Analytics: Google Analytics, social media analytics tools

• SEO: Keyword research, on-page optimization, content optimization

Core Competencies

• Excellent written and verbal communication skills

• Strategic thinking with strong analytical capabilities

• Self-motivated and able to work independently with minimal supervision

• Detail-oriented with strong project management abilities

• Creative mindset with data-driven decision-making approach

Primary Responsibilities

Content Development & Management

• Create compelling, industry-relevant blog posts and articles targeting recruitment professionals and potential clients (2-3 per week)

• Develop engaging social media content that drives engagement and establishes thought leadership posts weekly)

• Ensure all content aligns with brand voice, SEO best practices, and marketing objectives

• Leverage Icon AI to optimize content creation and maintain consistency

Social Media Management

• Manage and grow our presence across LinkedIn, Facebook, and Twitter

• Monitor, respond to, and engage with our online community in a professional and timely manner

• Build relationships with recruitment industry influencers and target audience members

• Track social media metrics and adjust strategies based on performance data

Paid Advertising Campaign Management

• Design, launch, and optimize Google Ads campaigns targeting recruitment service buyers

• Create and manage LinkedIn advertising campaigns for client acquisition

• Monitor campaign performance daily and make data-driven adjustments to maximize ROI

• Conduct A/B testing on ad creative, targeting, and messaging

Analytics & Reporting

• Track, analyze, and report on all marketing campaign performance metrics

• Provide actionable insights and recommendations for continuous improvement

• Monitor competitor marketing activities and industry trends

• Prepare monthly performance reports with ROI analysis and strategic recommendations

Weekly Deliverables

• 1-2 high-quality blog posts or articles focused on recruitment industry topics

• 3-5 strategically planned social media posts across all platforms

• Daily social media engagement and community management activities

• Ongoing paid advertising campaign monitoring and optimization

• Performance tracking and quick-response adjustments to underperforming campaigns

Monthly Deliverables

• Comprehensive content calendar for the upcoming month with strategic themes and topics

• Competitive analysis report identifying market opportunities and threats

• Detailed advertising campaign performance report with ROI analysis

• SEO audit and optimization recommendations

• Strategic recommendations for improving online presence and lead generation

Schedule & Commitment

• Hours: 15-20 hours per week

• Work Arrangement: Remote position with occasional virtual team meetings

• Duration: Part-time, ongoing position with potential for growth