Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines Latte Recruitment Full time

We are looking for a passionate and results-driven Brand Manager to lead the strategy, development, and execution of marketing initiatives that build strong brand equity and drive business growth. This role is both strategic and hands-on, requiring creativity, analytical thinking, and excellent project management skills.

Job Description

  • Drive client's revenue based on approved sales marketing strategies.
  • Analyze brand positioning, competitors, and consumer insights to establish effective positioning and identify target audiences.
  • Develop marketing plans with clear objectives across channels and segments.
  • Gather market insights to create strategies that meet business objectives and maintain brand identity.
  • Lead creative development to motivate target audiences to take action.
  • Assess the effectiveness of current marketing initiatives and report on impact.
  • Present ideas and deliverables to internal and external teams; communicate marketing strategies, programs, and budgets to management.
  • Collaborate with cross-functional teams to uncover insights and implement branding strategies.
  • Manage the conception, budgeting, development, and implementation of marketing plans to enhance corporate branding.
  • Conduct analytics reporting across platforms, extracting insights for future campaigns and go-to-market strategies.
  • Measure and report the performance of marketing campaigns, assessing ROI and KPIs.
  • Identify revenue opportunities within the client base and drive consistent growth.
  • Manage content and updates for customer touchpoints, establish budgets, and support sales.
  • Develop a B2B marketing strategy targeting channel partners.
  • Serve as the link between sales, distribution, and marketing, identifying opportunities useful to all partners.
  • Work with logistics to ensure sufficient product availability and support channel partners with communications materials.
  • Monitor and assess each channel's performance, addressing competitive threats and supporting growth.
  • Attend trade shows and promotional events to promote partner programs.
  • Create reports to forecast future performance and develop intermediary marketing collateral.
  • Address issues raised by channel partners and take corrective actions where necessary.

Qualifications:

  • Bachelor's Degree in Marketing, Business, Management, or any related field
  • With a minimum of five (5) years' work experience in the related field
  • Work experience in a marketing and/or ad agency is an advantage
  • Experience using marketing-related tools for planning, execution, and monitoring
  • Wide range of marketing knowledge from traditional marketing, digital marketing, and search engine marketing
  • A lead generation database is an advantage
  • Other foreign language proficiency is an advantage
  • Proficiency in online marketing and social media strategy

Job Type: Full-time

Pay: Php60, Php70,000.00 per month

Work Location: In person

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