Brand Manager

2 days ago

Makati City, National Capital Region, Philippines People Matter PH Full time

Work Schedule: Monday to Friday (Onsite: 8:30 AM - 6:00 PM)

Location: Makati

Industry: Distribution and Retail

The Brand Manager is responsible for driving brand growth by analyzing financial performance, identifying distribution opportunities, and utilizing digital tools to plan and optimize marketing campaigns. They coordinate cross-functional teams, ensure timely execution of initiatives, and equip stakeholders with the knowledge and skills to achieve business objectives.

Key Responsibilities:

  • Brand & Product Strategy: Develop and execute brand strategies, manage product lifecycles, and align local objectives with overall business goals through market research and competitive analysis.
  • Marketing & Campaigns: Lead multi-channel marketing initiatives, including digital, PR, and in-store campaigns, to boost brand awareness, customer engagement, and loyalty.
  • Retail & Visual Merchandising: Maintain brand consistency across retail outlets, implement visual merchandising standards, and support sales teams to improve in-store performance.
  • Partnerships & Collaborations: Establish and nurture relationships with influencers, retail partners, and other collaborators to expand brand presence and visibility.
  • Leadership & Budget Management: Guide cross-functional teams, mentor brand associates, and manage marketing budgets to ensure effective and timely campaign execution.

Qualifications:

  • Bachelor's degree in Marketing Management or a related field.
  • Minimum of 3 years of experience in a similar role, preferably within the retail sector.
  • Proficient in MS Office applications and social media platforms.
  • Strong written and verbal communication skills.
  • Excellent interpersonal skills with the ability to collaborate across teams.
  • Highly organized with strong attention to detail and accuracy.
  • Demonstrates urgency, initiative, and follow-through in achieving goals.

Job Type: Full-time

Application Question(s):

  • What is your expected salary?

Education:

  • Bachelor's (Required)

Work Location: In person

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