Executive Assistant to the CEO

Job Title: Executive Assistant to the CEO- External

Location: Genteel Home, Pampanga

Working Days and Hours:

Monday to Thursday - 8:30 AM – 7:30 PM

Friday to Saturday - 8:30 AM – 5:30 PM

Reports To: CEO

Coordinates With: CEO Office, Marketing, PR, Sales, Project Management, Business Development, Branch Managers, Event Partners, Digital & Social Media Teams

The Executive Assistant - External acts as the CEO's outward-facing representative and strategic coordinator for all external-facing initiatives. This role plays a vital part in enhancing the CEO's presence in brand building, partnerships, public relations, events, and inter-branch coordination. The EA ensures Genteel Home's external engagements are polished, professional, and aligned with the brand's identity, helping turn connections into opportunities and impressions into impact.

• Support and enhance external-facing engagements of the CEO
• Maintain and monitor relationships with key clients, media, and partners
• Coordinate and report on events, collaborations, and public representation
• Serve as a liaison across branches to ensure consistency in external execution
• Manage CEO content calendar and social media brand presence

1. External Relations & Business Development

• Initiate and maintain high-value relationships with external partners
• Represent the CEO in exploratory meetings and partnership briefings
• Track new leads and maintain a weekly business development report
• Submit strategic collaboration proposals aligned with Genteel Home's brand

2. Client Relations & Retention

• Oversee relationship health of Genteel Home's top clients
• Coordinate thank-you gestures, milestone recognition, and follow-ups
• Consolidate and summarize client feedback for CEO review

3. Public Relations & Brand Representation

• Coordinate CEO media features, speaking engagements, and interviews
• Ensure presentation materials are brand-aligned and professionally executed
• Serve as brand guardian in external communications and public events

4. Marketing & Sales Coordination

• Sync campaign schedules and performance updates with the CEO
• Submit monthly marketing performance summaries
• Track creative milestones and campaign evaluations

5. Event & Activation Management

• Oversee CEO's participation in external events and exhibits
• Ensure on-time delivery of event briefs, schedules, and reports
• Conduct post-event evaluations and prepare executive summaries

6. Inter-Branch & CEO Visibility Coordination

• Maintain constant communication with showroom heads
• Plan CEO check-ins or visits across branches
• Monitor consistency of brand representation across locations

7. CEO Social Media Management

• Curate, draft, and schedule weekly personal content
• Monitor engagement and feedback from CEO's platforms
• Align all posts with brand and personal messaging strategy

• Bachelor's Degree in Business, Marketing, Communications, or any related field
• At least 2 years of relevant experience in executive support, PR, or external affairs
• Strong written and verbal communication skills in English and Filipino
• Proficient in business correspondence, event coordination, and external negotiations
• Excellent organizational skills with a polished and professional presence

• Brand Representation and Communication
• Strategic Thinking and Initiative
• Relationship Management
• Professional Grooming and Etiquette
• Project Coordination and Multi-tasking
• Confidentiality and Discretion
• Attention to Detail
• Tech-savviness and Digital Literacy

• External Engagement & Relations
• Event & Exhibit Management
• Marketing and PR Sync
• Strategic Reporting & Proposals
• Social Media Presence and Personal Branding

I. KPI Criteria (with Specific, Measurable Metrics):

• Email and Inquiry Management: 95% of external and internal inquiries responded to within 24 business hours
• Schedule Accuracy and Meeting Preparation: 100% accuracy in scheduling with materials submitted at least 1 day in advance
• Brand-Aligned Communication: 100% of communications aligned with brand tone and approved visual standards
• Event Execution and Management: 100% execution of external events on time using detailed checklists and schedules
• Event Feedback Rating: Maintain an average of 90% satisfaction in event evaluations
• Strategic Event Proposals: Submit at least 3 brand-aligned event/collab ideas per quarter
• Timely Report Submission: 100% of event and executive reports submitted within 5 working days post-event
• Usefulness of Executive Reports: 90% of reports rated as "helpful" or "very helpful" by CEO or team leads
• External Partner Retention: Retain at least 90% of partners and contacts through meaningful interactions each quarter
• New Collaborations and Opportunities: Initiate at least 2 new external partnerships per quarter
• Minutes Documentation and Distribution: 100% of minutes submitted within 24 hours post-meeting
• Strategic Contributions: Propose at least 1 brand-building or efficiency initiative per month
• Professional Grooming and Representation: 100% compliance in grooming and etiquette standards during public engagements