Executive Assistant to the CEO

Executive Assistant to the CEO – External

Luxury Brand Representation | Strategic Communications | Social Media Management

Role Overview

The Executive Assistant – External serves as the CEO's trusted representative, brand steward, and strategic partner, managing all external-facing communications, events, and digital presence. This high-impact role elevates the CEO's visibility and Genteel Home's prestige by curating public relations initiatives, strengthening partnerships, leading high-profile events, and amplifying the CEO's voice across media platforms.

The ideal candidate is a polished professional with a refined presence, exceptional communication skills, and expertise in luxury brand representation, capable of seamlessly navigating executive environments and cultivating meaningful connections.

Key Responsibilities

• Executive Representation: Serve as the CEO's proxy at high-level meetings, industry events, and public engagements, ensuring brand alignment and professionalism.
• External Communications: Draft and manage all outward-facing correspondence, press releases, and executive messaging to reflect the CEO's vision and Genteel Home's luxury positioning.
• Calendar & Event Management: Coordinate and oversee the CEO's external commitments, from international exhibitions to private partnerships and brand activations.
• Luxury Event Production: Curate, organize, and flawlessly execute pop-ups, launches, exhibits, and VIP experiences that reinforce Genteel Home's design leadership.
• Relationship Building: Cultivate and sustain strong relationships with partners, media, sponsors, and elite clientele.
• Performance Oversight: Monitor project deliverables, prepare executive reports, and evaluate outcomes to support incentive and performance reviews.
• Strategic Planning: Propose visionary event concepts, collaborations, and initiatives that elevate Genteel Home's market presence.
• Leadership Support: Record and manage actionable outcomes from ManComm and LeadComm meetings, ensuring seamless implementation.
• Social Media Management:
• Curate compelling content to strengthen the CEO's personal and professional brand.
• Strategically manage CEO-centric digital campaigns, track analytics, and optimize engagement.
• Collaborate with the Marketing Team to maintain a cohesive brand presence across platforms.

Key Competencies

• Sophisticated communication and executive presence
• Exceptional discretion, emotional intelligence, and professionalism
• Proven expertise in luxury brand representation, PR, and client relations
• Strategic problem-solving and critical thinking
• High-level organizational and project management skills
• Digital fluency, including content strategy and analytics
• Strong sense of style and alignment with Genteel Home's aesthetic vision

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Business Administration, or related field
• 3–5 years of progressive experience in executive support, luxury brand communications, or PR roles
• Demonstrated success in high-profile event planning, client engagement, and executive brand positioning
• Proven ability to manage social media strategy, growth campaigns, and personal branding for senior executives
• Exceptional written and verbal communication skills (English required, Filipino preferred)
• Skilled in productivity tools, scheduling platforms, project management systems, and social media analytics tools
• Refined personal presentation, impeccable grooming, and the ability to represent a luxury brand in all environments

Key Result Areas (KRAs)

• Flawless coordination of the CEO's public engagements and brand-facing initiatives
• Consistent execution of elevated, brand-aligned events and activations
• Strengthened partnerships and expansion of strategic collaborations
• Visible growth in CEO-led digital influence and brand engagement
• Comprehensive executive reporting and actionable insights

Key Performance Indicators (KPIs)

• Email & Inquiry Response: 95% within 24 hours
• Event Delivery: 100% on-time execution per luxury standards
• Brand Consistency: 100% alignment in all communications
• Social Media Growth: 10% quarterly increase in engagement and reach
• Partnership Retention: 90% active engagement with partners per quarter
• Event Feedback: 90%+ positive rating from VIP attendees and stakeholders
• Innovation: Minimum 3 strategic event or campaign proposals per quarter
• Reporting: All executive reports submitted within 5 days post-event/project
• Professional Representation: 100% compliance with brand image at all times

Job Type: Full-time

Pay: Php25, Php40,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Free parking
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee

Work Location: In person