Email Marketing Specialist

ABOUT THE ROLE :This role is responsible for owning and scaling retention revenue through advanced Klaviyo strategy, lifecycle automation, segmentation and performance-driven campaign execution. The ideal candidate combines strong operational skills with strategic thinking and delivering high-impact campaigns while driving measurable improvements in customer lifetime value (LTV), repeat purchase rate and total email-attributed revenue.KEY RESPONSIBILITIES :Email & SMS Campaign ExecutionPlan, write, and deploy 8–12 campaign emails monthly aligned with the marketing calendar.Run A/B tests on subject lines, content and send times.Ensure timely, error-free execution in collaboration with designers and copywriters.Lifecycle Flow ManagementAudit, build and optimize automation flows (e.g., Welcome, Winback, Replenishment).Implement smart logic and dynamic content blocks for enhanced performance.Segmentation & List HealthManage advanced audience segmentation (e.g., RFM, geo, engagement).Maintain list hygiene, reduce unsubscribes and grow engaged profilesReporting & OptimisationDeliver weekly performance reports (e.g., open rate, CTR, revenue).Share actionable insights and continuously improve lifecycle marketing efforts.Strategic CollaborationPartner closely with internal and client teams to align goals, messaging and execution.Support ad-hoc retention projects and share learnings from testing.KEY PERFORMANCE INDICATORS (KPIs) :Email Performance (Open Rate, Click-through Rate, Conversion Rate, Revenue per Recipient)Automation Effectiveness (% of Email Revenue from Flows, Flow Conversion Performance, Lifecycle Gaps Identified & Addressed)List & Engagement Health (Active Profile Growth, Deliverability & Unsubscribe Rate, Engagement by Segment)Testing & Iteration (Number of A/B Tests per Month, Key Insights & Improvements Implemented)Retention Impact (Returning Customer Rate, Campaign Revenue Attribution, Flow Revenue Growth Over Time)KEY QUALIFICATIONS :3+ years of experience in retention/email marketing or digital campaign execution .Proven success using Klaviyo (required) , experience with HubSpot or Mailchimp a bonus.Strong understanding of email/SMS automation flows, segmentation and testing.Experience in eCommerce, preferably with US, AU or EU markets.Basic HTML/CSS (preferred) for email troubleshooting and customization.Strong analytical skills using tools like Google Analytics and Excel.Attention to detail and time management to meet campaign deadlines.Self-driven and proactive with a problem-solving mindset.SUCCESS MILESTONES :By Day 30 :Audit all flows and campaign structureLaunch 1 new automation (e.g., winback or birthday)Present 90-day roadmapImprove click rate >1%By Day 60 :Run 3 A/B tests and extract actionable insightsRebuild 1–2 underperforming flowsIncrease revenue per recipient to >$0.22Launch 3–5 segments for smarter targetingBy Day 90 :Add 2 new flows (VIP, replenishment)Grow email revenue to $25–30K/monthLaunch evergreen campaigns for top-performing SKUsDeliver full retention dashboard + weekly reportingWHY JOIN US :Highly Rated Workplace – We have a 4.4/5 Glassdoor rating, with 93% of employees recommending us Career Growth – Rated 4.2/5 for career opportunities, we provide strong professional development Work-Life Balance – With a 4.5/5 rating, we support flexible, balanced work environments Industry Leader – A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenue Global Impact – Work with a diverse team of 80+ experts, serving 500+ clients worldwide GET IN TOUCH :We encourage you to stay connected with us and follow our social media pages for the latest updates and future job opportunities at Chronos Agency :LinkedInInstagramYouTubeGlassdoorBEWARE OF RECRUITMENT SCAMSWe have been made aware of scammers impersonating Chronos Agency recruiters, promising jobs in exchange for money. Please note thatChronos Agency never asks for payment at any stage of the hiring process.Official communication is only done via our verified job platforms.If you receive any suspicious messages, do not engage and report them immediately. Stay vigilant and apply only through our official channels