Email Marketing Specialist

ABOUT THE ROLE :

This role is responsible for owning and scaling retention revenue through advanced Klaviyo strategy, lifecycle automation, segmentation and performance-driven campaign execution. The ideal candidate combines strong operational skills with strategic thinking and delivering high-impact campaigns while driving measurable improvements in customer lifetime value (LTV), repeat purchase rate and total email-attributed revenue.

KEY RESPONSIBILITIES :

1. Email & SMS Campaign Execution

2. Plan, write, and deploy 8–12 campaign emails monthly aligned with the marketing calendar.

3. Run A/B tests on subject lines, content and send times.

4. Ensure timely, error-free execution in collaboration with designers and copywriters.

5. Lifecycle Flow Management

6. Audit, build and optimize automation flows (e.g., Welcome, Winback, Replenishment).

7. Implement smart logic and dynamic content blocks for enhanced performance.

8. Segmentation & List Health

9. Manage advanced audience segmentation (e.g., RFM, geo, engagement).

10. Maintain list hygiene, reduce unsubscribes and grow engaged profiles

11. Reporting & Optimisation

12. Deliver weekly performance reports (e.g., open rate, CTR, revenue).

13. Share actionable insights and continuously improve lifecycle marketing efforts.

14. Strategic Collaboration

15. Partner closely with internal and client teams to align goals, messaging and execution.

16. Support ad-hoc retention projects and share learnings from testing.

KEY PERFORMANCE INDICATORS (KPIs) :

1. Email Performance (Open Rate, Click-through Rate, Conversion Rate, Revenue per Recipient)

2. Automation Effectiveness (% of Email Revenue from Flows, Flow Conversion Performance, Lifecycle Gaps Identified & Addressed)

3. List & Engagement Health (Active Profile Growth, Deliverability & Unsubscribe Rate, Engagement by Segment)

4. Testing & Iteration (Number of A/B Tests per Month, Key Insights & Improvements Implemented)

5. Retention Impact (Returning Customer Rate, Campaign Revenue Attribution, Flow Revenue Growth Over Time)

KEY QUALIFICATIONS :

• 3+ years of experience in
  retention/email marketing or digital campaign execution
  .
• Proven success using
  Klaviyo (required)
  , experience with HubSpot or Mailchimp a bonus.
• Strong understanding of email/SMS automation flows, segmentation and testing.
• Experience in eCommerce, preferably with US, AU or EU markets.
• Basic HTML/CSS (preferred) for email troubleshooting and customization.
• Strong analytical skills using tools like Google Analytics and Excel.
• Attention to detail and time management to meet campaign deadlines.
• Self-driven and proactive with a problem-solving mindset.

SUCCESS MILESTONES :

By Day 30 :

• Audit all flows and campaign structure
• Launch 1 new automation (e.g., winback or birthday)
• Present 90-day roadmap
• Improve click rate >1%

By Day 60 :

• Run 3 A/B tests and extract actionable insights
• Rebuild 1–2 underperforming flows
• Increase revenue per recipient to >$0.22
• Launch 3–5 segments for smarter targeting

By Day 90 :

• Add 2 new flows (VIP, replenishment)
• Grow email revenue to $25–30K/month
• Launch evergreen campaigns for top-performing SKUs
• Deliver full retention dashboard + weekly reporting

WHY JOIN US :

• Highly Rated Workplace
  – We have a 4.4/5 Glassdoor rating, with 93% of employees recommending us
• Career Growth
  – Rated 4.2/5 for career opportunities, we provide strong professional development
• Work-Life Balance
  – With a 4.5/5 rating, we support flexible, balanced work environments
• Industry Leader
  – A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenue
• Global Impact
  – Work with a diverse team of 80+ experts, serving 500+ clients worldwide

GET IN TOUCH :

We encourage you to stay connected with us and follow our social media pages for the latest updates and future job opportunities at Chronos Agency :

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• Glassdoor

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